Can you have 2 brand archetypes?

The short answer is to this question is: yes—you can choose multiple archetypes.

How many brand archetypes can a brand have?

The 12 Brand Archetypes

There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential.

How many brand archetypes should I have?

Fully and wholly expressing a single archetype has been shown to be the better strategy. Dig down until you can get to your motivation: the reason for your brand existing. You will probably have more than one.

Can characters have more than one archetype?

Archetypes denote certain general roles or functions for characters within the system of the story. There is ample room for variation within each role or function. Boundaries between one archetype and another may be fuzzy. And it is possible for one character to stand for more than one archetype.

How many archetypes can a person have?

Some people say there are five common character archetypes. Some reckon eight. Others think 99. For this guide, we're going to keep it classic and stick to psychologist Carl Jung's system, aka #Jungian style.

Customers, Not Companies, Create the Brand

Can you only use 3 archetypes in career mode?

Archetypes are acquired through Skill Points, made available at the end of a skill tree branch. You can equip up to 3 Archetypes, depending on how you decide to allocate your Skill Points.

What brand archetype is Coca Cola?

Coca-Cola (1)

Coca-Cola is the perfect example of an innocent brand.

What two archetypes work together?

The combined anima and animus is known as the syzygy or the divine couple. The syzygy represents completion, unification, and wholeness.

Can a story have multiple archetypes?

Not every story needs a character archetype, and having a few doesn't mean your characters aren't well-rounded or unique. At the same time, your characters can also have multiple qualities of these archetypes, which adds to their complexity.

Do characters have to fit just one archetype?

It's unusual for stories to have exactly one character per archetype. Because archetypes are simply roles a character can take, Obi Won and Yoda can both be mentors, J can be a hero and a trickster, and Effie Trinket can be first a herald, then later an ally.

What brand archetype is Nike?

Hero archetype example: With the slogan “Just Do It” Nike is the archetypal Hero brand.

What is the most valuable archetype?

Your self-archetype is arguably the most important archetype in your life. It can be either specific or general, and a thumbnail or very detailed. But most often it is specific and detailed.

Which archetype is rare?

However, of these different personality types, the "High Priestess" archetype is one of the rarest of them all. If you have the markings of the “High Priestess,” you have a rare and unique view of the world that should be celebrated for the wonder that it is.

What brand archetype is Louis Vuitton?

Lastly, Louis Vuitton is a subtle example of an Explorer brand archetype.

Can a brand have two logos?

But did you know that most businesses actually have multiple logo variations? In fact, it's common for brands to have up to four logo variations, each of which is suitable for different print and digital applications. One of the variations is your primary logo, and the other three are complementary.

Can a brand have multiple identities?

With a multi-brand strategy, each brand has its own identity and personality and typically appeals to a different audience. In some cases, consumers may not know which brands are part of the same family.

Are there 4 or 12 archetypes?

The term “archetype” means original pattern in ancient Greek. Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent the range of basic human motivations.

What are the 7 main archetypes?

Do we all have 12 archetypes?

Each individual is said to have a complex blend of a few of the 12 Jungian archetypes, which can gradually develop and change over time due to our life circumstances and personal growth. These archetypes provide general explanations for our various methods of feeling and reasoning.

What is the double archetype?

Doppelganger. (aka, Double, Mirror Image, Evil Twin, Multiple Personality) “The opposition between good and evil is the essence of the double, or doppelgänger, an archetype found in mythology and literature. Good and evil are often personified in mythology as twins” (Garry).

What are the 3 main archetypes?

Carl Jung identified four main archetypes—the persona, the shadow, the anima or animus and the self. These are a result of collective, shared ancestral memories that may persist in art, literature and religion but aren't obvious to the eye. These recurring themes help us understand the Jungian archetypes.

What are the 4 main archetypes?

Jung claimed to identify a large number of archetypes but paid special attention to four. Jung labeled these archetypes the Self, the Persona, the Shadow and the Anima/Animus.

What brand archetype is Elon Musk?

As a gifted and dedicated outlaw/magician archetype, Elon's entrepreneurial journey inspires others to join in his pursuit to save humanity from itself or chase after their own visions.

What brand archetype is Netflix?

Netflix brand personality

With an uplifting brand experience, Netflix falls under the caregiver brand archetype.

Which brand archetype is Tesla?

The Hero archetype is about Mastery. We think of brands like Tesla, Nike, BMW, Duracell, Marvel. The Creator archetype is about Innovation.