Did Netflix make F1 popular?

After a lengthy period of stagnation, US F1 audience figures leapt by 18% after season one of the series. By 2021, an average of 934,000 viewers were tuning in for each race – a 71% increase in just three years. Now, F1's resurgence in the US looks unstoppable.

How did F1 suddenly become so popular?

Final Thoughts. Formula 1 has all the makings of a fantastically popular sport. It's exciting, it's dangerous, and it's got stars who can draw attention to it. But what really pushed Formula 1 into the mainstream was the Netflix series Drive to Survive.

How successful is Formula 1 on Netflix?

But according to Formula 1, Season 4 of “Drive to Survive” became the most-watched Netflix series in 33 countries, including the United States, and more than a third of the spectators in Austin last year mentioned “Drive to Survive” in an on-site survey about why they decided to attend.

What is the most viewed F1 race ever on TV?

As Formula 1 continues to grow in popularity, so do the numbers, with the 2022 Miami Grand Prix being the most-watched F1 race ever in the US, drawing in an average of 2.583 million viewers. And it isn't just the TV numbers that are growing either!

Has F1 viewership gone up?

The season averaged 1.21 million viewers per race across ESPN, ESPN2 and ABC, a 28 percent increase over the previous U.S. television record of 949,000 average viewers that was set in 2021. The 2022 season also became the first in U.S. television history to average 1 million or more viewers per race.

Formula 1’s rising popularity driven by Netflix series

Is F1 losing popularity?

Soaring viewership means the sport is also reaching new audiences. The 2021 season, which featured one of the most thrilling championship battles in history, averaged 949,000 U.S. viewers, according to ESPN. The 2022 season beat that by 28%, topping 1 million viewers on average per race for the first time.

How much has F1 growth since Netflix?

After a lengthy period of stagnation, US F1 audience figures leapt by 18% after season one of the series. By 2021, an average of 934,000 viewers were tuning in for each race – a 71% increase in just three years.

What F1 race had the most fans?

The Australian Grand Prix is no stranger to breaking records. The race holds F1's all-time record for attendance at 520,000 in 1995, the last time it was held in Adelaide.

What is the most famous F1 race in history?

The Monaco Grand Prix is widely considered to be one of the most important and prestigious automobile races in the world alongside the Indianapolis 500 and the 24 Hours of Le Mans. These three races are considered to form a Triple Crown of the three most famous motor races in the world.

Does Netflix sponsor F1?

(New York, United States, March 8, 2023) – A new analysis reveals that Netflix streamed more than one billion minutes* of programming that contained cigarette company branding through its partnership with F1 and the “Formula 1: Drive to Survive” series.

Did Netflix save F1?

Netflix and Drive To Survive have single-handedly saved Formula 1.

Why is F1 so popular now?

Since it combines a range of athletic skills to produce something extraordinary, Formula 1 is unlike any other sport. Despite there only being one driver in the cockpit, it can also be considered a team sport. In addition, there is a lot of drama and rivalry in Formula 1 between both teammates and competitors.

Why isn t F1 popular in usa?

[ii] Despite this global popularity, F1 has struggled to grow in the US market. This has been attributed to various factors such as the open-wheel racing sector being dominated by the Indy 500 and NASCAR.

Is F1 more famous than NASCAR?

Outside the U.S., Formula One is undeniably more popular than NASCAR. In the 2022 season, NASCAR averaged over three million viewers per race, the most they've had in four years. Meanwhile, the 2021 Formula 1 season saw an average of 70 million viewers per race.

Why did F1 stop racing in America?

As of 2022, the Grand Prix has been held 51 times at ten different locations. Since 2012, it has been held every year at the Circuit of the Americas in Austin, Texas, except in 2020 when it was cancelled due to the COVID-19 pandemic in the United States. Carlos Sainz Jr.

What percentage of F1 fans are female?

With about 40 percent of F1 fans now female, the motorsport industry is making a concerted effort to ensure that at least one of the 20 drivers on the grid is female.

What is the most exhausting F1 race?

The Singapore Grand Prix is usually the most taxing on the drivers body and mind. First of all the Singapore GP is the longest race of the season, as the duration is the maximum two hours allowed by the regulations.In addition the weather in Singapore is tropical.

Is F1 the fastest growing sport?

In many ways, F1, one of the fastest growing sports globally, is a natural fit for The Athletic, which, per editor Steven Ginsberg, already has a “huge operation” across England and now in Spain covering European soccer.

Who is the most followed Formula 1 driver?

Lewis Hamilton remains the F1 king of social media

Instead his feed is made up of skiing trips, images of his family or celebrating other drivers such as Sebastian Vettel following the German's retirement.

What is the most watched sport F1?

The 2021 Formula 1 season was the most-watched ever in the U.S. with an average of 934,000 viewers across ESPN, ABC and ESPN2, up 54% from last year's delayed, shortened campaign (608K), up 39% from 2019 (672K) and up 25% from the previous all-time high of 748,000 in 1995.

Why Netflix is not growing?

According to the report, Netflix has been struggling with low consumer spending, rising costs of financing production and increased competition from Disney Plus and Amazon Prime since the start of the current financial year.

Who owns F1 Netflix?

F1's owner, Liberty Media, which also owns 81% of radio station SiriusXM, 35% of live Nation Entertainment and the Atlanta Braves NFL team, reported in 2021 that media rights accounted for 40% of its total $2.14billion revenue worldwide.

Why did Netflix grow so much?

They had to future-proof the business they had built, so Netflix went all in on streaming video. Rather than focus on improving delivery of physical DVDs, Netflix would reinvent entertainment delivery by providing its subscribers with instant access to thousands of titles that they could binge-watch on any device.