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Do gaming consoles sell at a loss?

Contrary to what a lot of gamers may believe, new game consoles are usually sold at a loss. The respective company then recuperates the money over time with other business transactions, such as software sales and subscription services.
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Are consoles actually sold at a loss?

Of course, console manufacturers often sell consoles at a loss - with the usual exception of Nintendo. It's a widely accepted business practice to then recoup money elsewhere, such as from software sales (where platform holders take a cut) and subscriptions, such as Xbox Games Pass.
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Why consoles sell at a loss?

Companies might sell the consoles at a loss initially to lure customers, gaining market share from competitors. The strategy looks to make up for any lost revenue by selling games and online subscriptions.
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How much does Xbox lose per console sold?

According to Microsoft Gaming CEO Phil Spencer, Microsoft loses as much as $200 on every Xbox it sells. According to CNBC's writeup of a recent WSJ Tech Live event, Spencer disclosed that Microsoft subsidizes the production cost of a new Xbox by about $100 to $200 per console.
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Was PS4 sold at a loss?

The PS4 was sold at a loss on day 1. Its total build cost was $381, but the additional costs involved such as retailer margin etc... pushed the total cost for Sony over $399. Took a few months for them to make a profit on that price.
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DON'T DO THIS AT GARAGE SALES

Are PS5 sold at a loss?

However, operating profit rose 12.1 percent to $810 million, because Sony actually loses money on each PS5 console sold.
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Is Xbox sold at a loss?

During the WSJ Tech Live event, Spencer revealed that each Xbox console that is sold nets a loss of up to $200 per console. Spencer went on to describe consoles as a business model. "Consoles evolved to a business model much different from phones where consoles are actually sold at a loss in the market," said Spencer.
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Does Nintendo sell the switch at a loss?

But while Nintendo initially sold the Wii U at a loss, it has made a profit on every Switch hardware sale since its launch, with estimates at the time suggesting that the $300 system cost about $260 to produce (per unit) in 2017.
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Is Xbox losing money on Series S?

Not long after Microsoft confirmed Xbox console sales for the first time in ages, the company now admitted they're losing money on every console sold. The news comes via a new interview with CEO of Microsoft Gaming Phil Spencer (via CNBC), who confirmed Microsoft loses around $100 on every Xbox Series X sold.
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How much does PlayStation lose on each console?

Yes, it's true, Sony does lose about $60 for each ps5 sold and not $100. Then why does the company claim that it's their most successful console ever? What people don't know is, for every physical game sold Sony makes $7 and for every digital game sold they make $50. Why is the PS5 getting sold out so fast?
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What is the least selling console?

Atari 5200

The console sold only a little over a million units.
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What is the number 1 selling console of all time?

Sony's PlayStation 2 has long reigned as the best-selling video game console of all time. PS4, despite its massive sales success, ended its run roughly 40 million units behind its older sibling.
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What is the profit margin on game consoles?

For hit games with significant revenue made from selling virtual goods, profit margins can be around 90%. This compares to margins of about 40% for the average successful console game. The source of the huge margin is primarily low costs.
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Do game consoles hold value?

Do old video game consoles sell for thousands of dollars? Unless you have an extremely rare special-edition game console and several overzealous bidders, chances are your old video game console isn't worth thousands of dollars. Even most limited-edition video game consoles don't come near the thousand-dollar mark.
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Do Microsoft and Sony sell their consoles at a loss?

Consoles have historically been sold for less than they actually cost to produce and distribute. Sony sold the PS4 at a loss, for example, and during its comments amid the Epic vs Apple lawsuit, Microsoft admitted it has never profited from the sale of any Xbox console.
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Why are Xbox Series S games $70?

"This price reflects the content, scale, and technical complexity of these titles," a Microsoft spokesperson told IGN, which first reported the news. "As with all games developed by our teams at Xbox, they will also be available with Game Pass the same day they launch.”
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Is Xbox series selling well?

XSX|S Vs.

In the last 12 months, the Xbox Series X|S has grown by 0.78 million units. The Xbox Series X|S is currently ahead by 1.13 million units. The Xbox Series X|S has sold 20.36 million units in 26 months, while the Xbox One sold 19.23 million units.
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Does Nintendo make a profit on consoles?

Unlike other console manufacturers, Nintendo sells the Switch at a profit. In fact, it gets most of its revenue from hardware sales, with $33.16 billion (or 55%) of that $60 billion coming from consoles.
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Does Xbox or PlayStation make more money?

Per a roundup from Tweak Town, PlayStation soared above Xbox in 2022, earning $8.8 billion more in its games division.
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Does Nintendo sell hardware at a loss?

It depends on the unit, but at times Nintendo, Sony and Microsoft have all sold systems at a loss in order to create an install base, and then make up the difference with loads of game sales or through subscription services where they really make their revenue.
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Was ps3 sold at a loss?

Sales of Sony's PlayStation 3 have resulted in losses of $3.3 billion dollars since the system's launch, reports Forbes. Key to the company's losses is the "strategic pricing" initiative it has adopted in an effort to catch up with Microsoft's Xbox 360, a console which hit shelves almost a year earlier.
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Why is Sony making a loss on PS5?

PS5 hits 25 million, but Sony gaming profits fall 49% due to rising costs.
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Is PS5 Shortage Ending?

Sony says PlayStation 5 shortage is over after surpassing 30 million units sold Over two years after the PlayStation 5 was released, Sony announced the shortage is finally over.
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Are video game consoles profitable?

Most consoles are sold at a loss, outside of rare exceptions like the Nintendo Switch which are profitable at baseline.
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