Does Gen Z like YouTube?

So what do they like to do when they're staying home? 95% of Gen Z'ers say that they use YouTube and 50% say they can't live without it. Their main reasons for scrolling through YouTube is to look at 'how-to' info (66%) and to have a good laugh (51%). Keeping it light and breezy will do the trick.

Is YouTube popular for Gen Z?

In May 2022, an online survey in the United States found that 96 percent of Gen Z users (born between 1997 and 2012) had a YouTube account.

What percent of Gen Z watches YouTube?

One-fourth (25.7%) of US Gen Z adults say they use YouTube more than any other social platform, followed closely by TikTok (25.0%) and Instagram (20.0%).

Which generation uses YouTube most?

What content does Gen Z like the most?

Gen Z wants to see authentic, funny, and relatable content. They also want to see content that celebrates individuality and self-expression. What values resonate with Gen Z? Some values that resonate with Gen Z are authenticity, connection, community, and self-expression.

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What genre is Gen Z most popular?

Comedy is Gen Zers' favorite genre, with 38% selecting it as one of their three favorites. TV shows like “The Office” continue to dominate the streaming charts even years after first airing.

What does Gen Z struggle with the most?

In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.

How does Gen Z use YouTube?

Everyone has their own coping mechanisms to calm down. We write in gratitude journals, take deep breaths, and, in many instances, we turn to soothing YouTube videos. A new 2022 Ipsos survey of thousands of Gen Z respondents shows that 83% have used YouTube to watch soothing content that helps them relax.

Who is YouTube's target audience?

The largest age group using YouTube is between ages 15-35

Aside from entertainment, research shows that Gen Z also turns to YouTube as an educational tool.

Is YouTube male dominated?

While it attracts an even split of women and men, YouTube is still fairly male dominated. Men spend 44 percent more time on the site per month, and of 51 categories of YouTube content measured by OpenSlate, men make up the majority of viewers in 90 percent of them.

Who watches YouTube the most?

What are Gen Z media habits?

Gen Z are digital natives and they consume digital audio.

Almost everyone (95%) in the online Gen Z online population uses streaming video. Almost one-third (32%) watch live stream video games.

What do Gen Z like to watch?

According to one study, the most popular video genre for both generations is comedy. In a survey done by YPulse, 58% of Gen Zers and 59% of Millennials watch comedy on a weekly basis on various streaming services.

Is Gen Z obsessed with social media?

Fifty-four percent of Gen Zers said they spend at least four hours daily on social media, and almost 2 in 5 (38%) spend even more time than that.

What age group is mostly on YouTube?

The data analyzing YouTube age demographics also shows that the platform is relatively popular among young adults. In fact, 15% of all YouTube users are from 18 to 24 years old, with also more males than females making up this age group.

How old is the average YouTuber?

These days, the average YouTuber is in their mid-twenties, TikTokers skew even younger, and 77% of American internet users are aged 15-25 years old, but Matter's career has been anything but average.

What country uses YouTube the most?

Over 122 million people visit YouTube every day via its Website and Apps. India is home to most YouTube users accounting for 467 million users. The United States follows with 247 million.

What will happen to YouTube in 2023?

Starting in 2023, YouTube will start pooling together ad revenue from all Shorts on the platform, and give payouts to creators depending on the number of views they get.

What channels do Gen Z use?

What are Gen Z social views?

The generation is largely in favor of LGBT rights, gender equality, and access to abortion. Economically, Generation Z has a more favorable outlook on socialism than previous generations. Gen Z varies largely by country on whether to make it easier for legal migrants to live and work in their home countries.

Is Gen Z using less social media?

According to research from Piper Sandler, in 2021 Gen Z social media usage fell across every major app, bar TikTok, and just 28 percent of US teens now use Facebook as their primary platform. This new generation of users is voting with their feet—and in doing so will undoubtedly change the social media landscape.

What makes Gen Z happy?

Gen-Z is driven by their passionate desire for a better world. While they pursue happiness through new, tech-mediated experiences and social networks, the things that reflect their present state of happiness have little to do with technology.

Why is life hard for Gen Z?

They are less likely to experiment with drugs or alcohol, have sex or drive. They also spend much more time with their parents. But the lack of rebellion and experimentation may be fueling their anxiety and belief that setbacks are catastrophic.

Does Gen Z have a poor mental health?

The younger generation has powered through a lot of upheaval in their short lives but it's taken a toll on their mental health. A new survey finds that an astounding 42 percent of those born between 1990 and 2010 – Gen Z – have been diagnosed with a mental health condition.