How popular is LEGO?

Lego topped the list. “Lego has been a firm favourite with children and continues to be so, with the company taking the crown for the most popular toy brand in 2021,” the company said. “The brand was the most searched by far, with 76.3 million Google searches over the past twelve months.”

How popular is LEGO around the world?

Every person around the world owns an average of 86 LEGO bricks. There are over 400 billion LEGO pieces in the world or 62 bricks per person. Lego revenue was estimated at 7.44 billion euros in 2021, up from 5.87 billion in 2020.

Is LEGO the most popular toy in the world?

Denmark's Lego is the world's most valuable toy brand for a ninth consecutive year, according to a new ranking from the world's leading independent brand valuation consultancy, Brand Finance. This came as Lego saw a 24% year-on-year brand value increase to US$7.4 billion.

Why LEGO are so popular?

Clearly, the Lego “system of play” is a versatile and value-driven concept, and this is a huge part of why the company has been so successful. It's no wonder that these toys so effectively capture imaginations and retain popularity for generations.

How popular is LEGO now?

Consumer sales grew at strong levels in 2021. Brought LEGO® play to more children around the world. Consumer sales grew 22 percent for the full year vs 2020. Revenue grew 27 percent to DKK 55.3 billion compared with 2020.

The Economics of LEGO

How popular is LEGO in Australia?

LEGO Australia is now, and has been for many years, the country's number one toy brand, with every Australian owning an average of 70 LEGO bricks. In 2011 alone, LEGO Australia sold almost 7 million LEGO sets.

Is LEGO still growing?

Net income rose 3.7% to 13.8 billion kroner ($2 billion) in 2022, the Billund, Denmark-based company said on Tuesday. Expenses jumped 22% and revenue rose 17% to 64.6 billion kroner, driving gains in market share. Lego grew online sales by about 10.5% in 2022, according to Digital Commerce 360's estimates.

Is LEGO good for ADHD?

Legos are a particularly great tool for children with ADHD and attentional problems because Legos can hold their attention for hours on end, helping to build the vital thinking skills that can allow them to focus better at school and during other non-play activities.

Why do kids like LEGO so much?

Lego provides a way to mastering many other kind of emerging skills, such as problem solving, spatial skills and understanding semi complex tasks. Using three-dimensional objects also enables young and fertile minds the ability to plan ahead and make the necessary alterations so the pieces fit together as intended.

Why is LEGO so addictive?

Children today are more adept than previous generations at noticing what stands out in a crowd, and craving originality. Lego calls this essential aspect of play “the joy of building, and the pride of creation.” It's that feeling of, “look what I did!” that is a fundamental truth for us all, long after we've grown-up.

What is the number 1 toy of all time?

Barbie. Barbie has not only stood the test of time but also evolved with time to be one of the largest-selling toys of all time.

Who is the #1 toy manufacturer?

The Lego Group, the Danish company known for its instantly recognizable interlocking plastic bricks, made nearly eight and a half billion U.S. dollars in revenue in 2021. In other words, the Lego Group is the leading toy company in the world.

Is LEGO still popular with kids?

In a world where most kids are playing video games, LEGO is still loved and only continues to grow in popularity and revenue – surpassing Mattel as the biggest toy company in the world.

What is LEGO target age?

The target audience of Lego is mainly the kids in 1 to 15 years age group.

Which country buys most LEGO?

Which Country Buys the Most Lego? Germany leads the way as the largest Lego market. Lego is also the top toy company in Germany, with the best-selling product lines being Technic and City. The USA is the second-largest market for Lego, where Bionicle and Star Wars themes are best sellers.

Why is LEGO popular for adults?

It's no surprise that Lego brings wonderful learning opportunities for both adults and children, but apart from the commonly known benefits like teamwork and communication, more and more research is focusing on the wellbeing benefits that come into play as well.

Is 13 too old to play LEGO?

LEGO® bricks are the best toys for 13, 14, 15, 16 and 17 year old teens seeking to be challenged. Fun <a.

Is LEGO an OK hobby?

While some people might think LEGO is for kids, the reality is that LEGO sets are not only a whole lot of fun for kids, but they are also a great hobby AND investment for its avid collectors.

Is it normal for a 15 year old to play with LEGO?

LEGOs are a OK toy to use no matter what age you are. They encourage creative thinking and can develop moter skills no matter what age you are. So yes, your son playing with Legos is ok. Why wouldn't it be?

Is it normal for a 12 year old to play with Legos?

Have it as a side hobby or something, just like playing games. No one is actually too old to play with Lego, it's literally designed for all ages.

Are Legos for smart kids?

Sharpen Minds

Playing with LEGO^® helps sharpen young minds. It is also believed to help sharpen the minds of our elderly. If you have children, consider having them play with bricks too, as it could very well improve their chances of attending the school of their choice.

Are Legos for autism?

What is Lego therapy? Lego therapy is a social development program for autistic children and other children with social communication difficulties. It uses children's love of Lego play, as well as their strengths and interests, to develop communication and social skills.

How long will LEGO last?

Findings suggest LEGO bricks have the potential to last for anywhere between 100 and 1,300 years—implying archaeologists in the year 3,000 CE may still be digging up our discarded LEGO. There are very few projections for what the world might look like then.

What LEGO is retiring soon?

LEGO Marvel

Two of the three Guardians of the Galaxy Vol. 3 sets coming on April 1 are scheduled to retire at the end of 2023, as well as 76256 Ant-Man Construction Figure, which launches on May 1.