Is eSports a niche or mass market?

eSports is a rapidly growing industry with immense potential, but it can be difficult to market due to its niche nature.

Is eSports niche?

In the early 2000s, when the first professional eSports events were organized, many people were skeptical about the future of this form of competition involving video games. Today, even the biggest skeptics agree that electronic sports are one of the fastest-growing niches in the video game/sports industry.

What business model is eSports?

An eSports team can make money in a variety of ways, including broadcast revenue, sponsorships, merchandise sales, and subscriptions.

What is the market for eSports?

The market's largest segment is Sponsorship & Advertising with a market volume of US$894.60m in 2023. With a projected market volume of US$445.20m in 2023, most revenue is generated in China. In the eSports market, the number of users is expected to amount to 720.80m users by 2027.

What type of industry is eSports?

Esports represent a portion of the video game industry in which players compete in different video games, such as League of Legends, Fortnite or Call of Duty, to achieve world rankings and prize money.

Mass and Niche Markets Explained

What type of market structure is gaming industry?

The hardware market is a typical oligopoly, with three major companies: Nintendo, Sony and Microsoft. Economists have realized that the sales of hardware are positively influenced by the quality of its software, and the sales of software are also affected by the sales of hardware.

What industry does gaming fall under?

Media & Entertainment Video Games Sector.

Who is the main target market for esports?

Esports gamers: a predominantly male audience with a keen interest in esports events and sports in general.

Who is the primary target market for esports?

More than six in every ten internet users watching esports are aged between 16 and 35 years old. The average age of traditional sports fan is about 50 – it's 26 for esports. Esports fans are also largely male, although female audiences are growing too.

Is esports a big industry?

As competitive video games continue to integrate into popular culture, global investors, brands, and media outlets are all paying attention. Consumers are as well. In fact, Insider Intelligence estimates esports viewers in the US will total 29.8 million in 2022—eventually climbing to 34.8 million in 2026.

What are the types of eSports marketing?

The main types of eSports marketing ads are dynamic ads, static ads, and advergaming. These ads require you to work directly with the creators of the game rather than the eSports teams. If you're working with the players and teams involved with the sport, you'll likely do influencer marketing or sponsorships.

What are the three categories of eSports?

While many games have competitive scenes around them, some of the most popular and enduring esports titles tend to fall within 3 genres: MOBAs, Shooters and Fighting Games.

Is eSports a media industry?

Digital games and their appropriation for live-streamed events of competitive gaming – the pillars that constitute eSports – experience tremendous growth. This theoretical study advances eSports as a digital media business and a novel context for research on organizations.

Is video games a niche market?

The gaming niche has expanded significantly during the last few years. As a result, this niche has become lucrative for bloggers engaging in marketing, advertising, and drop shipping activities.

What is a niche in sport marketing?

For athletes, that niche is generally a sub-section of their current potential fan base, including fans of their sport, league, or team. This sub-section may be smaller, but has the potential to be much more focused and passionate about their shared interest with the athlete.

What is the most niche sport?

How big of a market is esports?

The global eSports market size was valued at USD 1.22 billion in 2021 and is projected to grow from USD 1.44 billion in 2022 to USD 5.48 billion by 2029, exhibiting a CAGR of 21.0% during the forecast period.

What esports audience is biggest?

PGL Major Antwerp 2022 was the most popular CS:GO tournament in 2022 — the Belgian Major's Grand Final between Natus Vincere and FaZe Clan was watched by 2.1 million Peak Viewers. This has become the second highest number in the history of the discipline behind PGL Major Stockholm 2021 (2.7 million PV).

Is esports one of the fastest growing industries?

While the gaming industry has been around since Pong, the term esports wasn't introduced until the 1990s and didn't start gaining traction until the early 2000s. Despite being a niche subculture, it is one of the fastest-growing industries in the world.

Who are the big three in gaming industry?

The 'big three" game publishers are the three which currently make major home consoles: Nintendo, Microsoft, and Sony. Each of these companies holds a disproportionate ability to influence the entire culture given that their machines are what define each generation.

What is the age demographic for esports?

The demographic of gamers that follow esports is between 18 and 34 years old. The average esports fan is a young adult - either a young Millennial, or an older member of Generation Z.

What is the biggest game industry?

Sony will continue to be the world's largest video game company in 2022. The PlayStation 5, which was released in 2020 and quickly became the world's most popular next-generation video game console, now accounts for most of the Japanese tech giant's gaming earnings, totaling $24.9 billion last year.

Why the gaming industry is booming?

The Pandemic gave a boost to the gaming market in India and people are now more willing to pay to play. According to analysts, over 24 million Indians are added to the payment-linked gaming market. The Indian gaming market is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, growing at a CAGR of 28-30%.