Is LEGO still popular?

In a world where most kids are playing video games, LEGO is still loved and only continues to grow in popularity and revenue – surpassing Mattel as the biggest toy company in the world.

Are Lego sales declining?

Lego sales are building on pandemic-era growth, boosted by a diverse slate of products that cater to kids and adults alike. On Tuesday, the privately held Danish toymaker said revenue in 2022 jumped 17%, reaching 64.6 billion Danish krone, or about $9.28 billion.

How popular is Lego now?

Consumer sales grew at strong levels in 2021. Brought LEGO® play to more children around the world. Consumer sales grew 22 percent for the full year vs 2020. Revenue grew 27 percent to DKK 55.3 billion compared with 2020.

Do adults still play with Lego?

But it isn't just kids who love Lego. In fact, as a brand, Lego has one of the most faithful adult fan bases of any company. You might think it's strange that adults still play and build with Lego, but I think there are two powerful lessons here.

Is Lego getting more popular?

Even today, the Danish company is still seeing an uptake in their products – Lego sales grew by over 20% in 2021. Interestingly, it isn't just children and their parents that see the value in these building-based toys.

Why Lego won

What is Lego target age?

The target audience of Lego is mainly the kids in 1 to 15 years age group.

What age group buys the most Legos?

The main target market for the LEGO Company is children between the ages of 1-15 years.

What are adults that play with Legos called?

Adult fans of Lego — known colloquially as AFOLs — have inspired dozens of Facebook and Reddit groups and at least one “blocumentary.” A new book aims to teach older builders how to use the bricks as a form of stress relief, not to create complicated models but to simply revel in the process.

Is 14 too old for LEGO?

LEGO® bricks are the best toys for 13, 14, 15, 16 and 17 year old teens seeking to be challenged. Fun <a.

Why can t people over 99 play Legos?

There is a age limit because some sets are more advanced than others, and they contain some pieces(choking hazard).

Why is LEGO still so popular?

Product – LEGO brick design is simple and extremely versatile. Brand equity – LEGO is recognizable and loved by kids and adults all over the world. Company Values – “Play Well”, Imagination, Creativity, Fun, Learning, Caring, and Quality.

What LEGO is most sought after?

The most expensive Lego® Minifigure is the Solid Gold 14K C-3PO coming in at around $300,000! Released in 2007 to celebrate the 30th anniversary of the Star Wars franchise, this rare minifigure is prized by collectors for its exceptional rarity - only five were ever made!

Why is LEGO popular again?

Centring innovation around the brick-based construction experience through new stories, games and experiences is what drove customers back to the LEGO brand and returned the company to profitability.”

Why is LEGO retiring so many sets?

To keep the company's brand and values high, they need to come up with different designs each year. Repeating the same old LEGO City Police Station will become boring and bad for sales. That's why retiring LEGO sets is part of the cycle. It is simply the business they are in.

What is the rejection rate of LEGO?

LEGO bricks starts off as dough.

The process is so streamlined that only an estimated 18 bricks out of every million are rejected for being misshapen.

Is LEGO doing well financially?

The LEGO Group delivers strong growth in 2022 and invests in the future. Marks its 90th anniversary reaching more children with LEGO® play than ever before. Revenue grew 17 percent to DKK 64.6 billion. Operating profit grew 5 percent to DKK 17.9 billion.

Is 30 year old LEGO safe?

Is 30 year old LEGO safe? You should not be concerned if you have old bricks that are in good shape and condition. Normal play should be OK.

Is LEGO Friends aimed at girls?

Lego Friends is a product range of Lego construction toys designed primarily for girls. Launched in 2012, the theme introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic.

Who is LEGO Friends target audience?

This is where the difference in complexity comes in. If you compare Lego Friends set to kits in the lower age range, under 8, they are pretty equal. However, Lego Friends is ranged and marketed up to age 12.

What is a Lego addiction called?

Brickdiction: A Seven Step Recovery Guide for People Addicted to LEGO.

Is Lego good for anxiety?

Relaxation. Activities like painting and crafting induce a naturally calming effect on the brain, and it's no different for Lego. In an article by Well+Good, psychotherapist Melissa Lapides expresses the benefits of using it to reduce stress and anxiety.

What are Lego guys called?

Minifigures are usually packaged as three separate parts in Lego sets: head, torso and legs. The plastic is acrylonitrile butadiene styrene (ABS), a tough material that makes LEGO figures durable. The plastic is melted into specially designed molds that produce the different parts of the minifigure.

Is 18 too old for Legos?

There is no age limit for Legos.

Is 13 too old to play Lego?

LEGO® bricks are the best toys for 13, 14, 15, 16 and 17 year old teens seeking to be challenged.

Where is Lego sold the most?

Which Country Buys the Most Lego? Germany leads the way as the largest Lego market. Lego is also the top toy company in Germany, with the best-selling product lines being Technic and City. The USA is the second-largest market for Lego, where Bionicle and Star Wars themes are best sellers.