What do Gen Z do on YouTube?

Gen Z even (re)watches their favorite creators doing ordinary things for long periods of time. This means they tune into long-form vlogs — featuring creators cleaning, reading, gardening, cooking, or drawing — often set to calming music.

Is YouTube popular for Gen Z?

In May 2022, an online survey in the United States found that 96 percent of Gen Z users (born between 1997 and 2012) had a YouTube account.

Why do Gen Z like using YouTube?

So what do they like to do when they're staying home? 95% of Gen Z'ers say that they use YouTube and 50% say they can't live without it. Their main reasons for scrolling through YouTube is to look at 'how-to' info (66%) and to have a good laugh (51%). Keeping it light and breezy will do the trick.

Who does Gen Z watch on YouTube?

Gen Z even (re)watches their favourite creators doing ordinary things for a long period of time. This means they tune into long-form vlogs, featuring a creator cleaning, reading, gardening, cooking, or drawing — often set to calming music.

What is the most Gen Z thing to do?

Social media is a huge trend for this generation. Instagram, Snapchat, and TikTok are, by far, the most frequently used platforms. One-quarter of Gen Zers spend five hours or more per day on TikTok. TikTok continues to soar in popularity among members of Generation Z (4,600% in 5 years).

Millennials vs Generation Z - How Do They Compare & What's the Difference?

What is Gen Z obsessed with?

As digital natives, Gen Zers love TikTok. Among other social media platforms, like Instagram, Facebook, and Twitter, TikTok stands out. Not only is the app Gen Z-dominated, with 43% of global users aged 18-24, but young consumers also prefer TikTok to such an extent that it's begun to rival Google as a search engine.

What is Gen Z famous for?

Gen Z Terms and Definitions

Pew Research recently defined Gen Z as anyone born 1997 onwards. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.”

Which generation uses YouTube most?

What ages use YouTube the most?

What type of content does Gen Z watch?

Video content is the perfect format for Gen Zers because: It is highly engaging and can be consumed quickly on the go. Platforms like Instagram and TikTok are extremely popular with this demographic, and video content suits these platforms well. Videos are also highly shareable, which is essential for reaching Gen Z.

What does Gen Z like to do for fun?

And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.

Why is Gen Z so obsessed with TikTok?

Gen Z TikTokers aren't just downloading and absorbing content. They're creating it. 83% of TikTokers have created a video themselves. Since the platform makes it so easy to create, with intuitive in-app features and a simple interface, it's no wonder Gen Z are ready to put their content out there.

Why does Gen Z have so much slang?

Generation Z slang differs significantly from slang terminology of prior generations in history in that Gen Z was the first generation to grow up entirely within the internet age. Due to this, much of their slang originates from online media such as social media apps like TikTok, YouTube, or Twitch.

What genre is Gen Z most popular?

Comedy is Gen Zers' favorite genre, with 38% selecting it as one of their three favorites. TV shows like “The Office” continue to dominate the streaming charts even years after first airing.

What platforms are Gen Z on most?

According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.” And TikTok (68%) and Snapchat (67%) aren't too far behind either.

What are the media habits of Gen Z?

Gen Z are digital natives and they consume digital audio.

Almost everyone (95%) in the online Gen Z online population uses streaming video. Almost one-third (32%) watch live stream video games.

Which gender watches more YouTube?

YouTube: distribution of global audiences 2023, by gender

As of January 2023, approximately 54.4 percent of YouTube users were male. By comparison, female users on the popular social video platform were approximately 46 percent of the total.

Which gender uses TikTok more?

U.S. Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male.

Why Gen Z is the best Gen?

Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace. They are fiscally conservative with a keen focus on investing and income. Gen Z values justice and equity.

Does Gen Z prefer video content?

When it comes to Gen Z and video, we know they prefer to consume video over static posts, making TikTok the perfect platform for this generation.

What generation is mostly on TikTok?

Gen Z is the social video generation, and TikTok is its platform - Insider Intelligence Trends, Forecasts & Statistics.

How long will Gen Z live?

Having survived to age 60, men can expect to live another 23 years and women another 26 years.

Who is the Gen Z it girl?

Millie Bobby Brown

The young actress also stars in Netflix films Enola Holmes and Enola Holmes 2, serving as coproducer as well.

When did Gen Z end?

In a 2022 report, the U.S. Census designates Generation Z as "the youngest generation with adult members (born 1997 to 2013)." Statistics Canada used 1997 to 2012, citing Pew Research Center, in a 2022 publication analyzing their 2021 census.