What does Gen Z spend most of their time doing?

According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.” And TikTok (68%) and Snapchat (67%) aren't too far behind either.

What does Gen Z spend most on?

Generation Z was raised on the internet and spends a significant amount of time using phones, tablets and other mobile devices to connect with friends as well as brands and influencers. They have high expectations for the appearance, functionality and security of the online stores they shop at.

What does Gen Z do in their free time?

1/3 of Gen Z claim they are not watching any live TV, 50% say they do not listen to the radio, and 82% say they never read the newspaper. Instead they are living a digital life, choosing to stream TV (91%) for an average of 2.3 hours a day, and listen to podcasts (56%) for 30 mins a day.

What is Gen Z lifestyle?

Gen Z prioritises positive relationships, work-life balance, schedule flexibility, and job stability. 90% of them want human interaction at work and direct communication from their co-workers. 65% of them expect and appreciate constant feedback from their employer or fellow employees.

What is Gen Z supposed to do?

Generation Z – also known as Gen Z, iGen or postmillennial – are a highly collaborative cohort that cares deeply about others and have a pragmatic attitude about how to address a set of inherited issues like climate change, according to research by Roberta Katz, a senior research scholar at Stanford's Center for ...

Millennials vs Generation Z - How Do They Compare & What's the Difference?

What are the most common Gen Z hobbies?

Art and Music / Playing an instrument are top hobbies for Gen Z and Millennials that are included in both their top five rankings. Both are obviously creative hobbies, and our New Content Creators trend research found that the majority say creativity is an important quality.

What activities do Gen Z love?

Listening to music is the top activity Gen Z and Millennials do in their free time. Gen Z is much more likely to than Millennials to watch videos on YouTube and social media platforms. Gen Z is also more likely to play video games in their free time compared to Millennials.

What is Gen Z favorite form of entertainment?

Comedy is Gen Zers' favorite genre, with 38% selecting it as one of their three favorites.

What are the top 3 things Gen Z spend their money on?

What content attracts Gen Z?

Interactive content is a good strategy because Gen Z love to be involved and interact with the world around them. Tactics include: Interactive video content: You can create quizzes, polls, and other types of interactive elements that will encourage Gen Zers to participate.

What is Gen Z watching right now?

Comedy and music / music videos are by far the most popular types of content among both Gen Z and Millennials. But Gen Z is far more likely than Millennials to watch cartoons, anime, and gaming / esports.

What genre of movies do Gen Z like?

Gen Z and Millennials rank comedy, action, and horror as their top three favorite genres for video content, with horror ranking third for both demographics. This matters because it shows that horror movies can have a high return on investment, despite being cheaper to produce than other genres.

What is Gen Z attitude to dating?

Feelings About Dating in America

More than 30% of the survey's Gen Z respondents said they're not looking for a relationship at all, and almost 20% said they'd like to date like cats do—more on that later. Overall, 79% of Americans feel like finding the right partner is harder than finding the right job.

What issues are Gen Z passionate about?

Of the top five social causes / issues Gen Z and Millennials are passionate about, three have remained the same: mental health help / care, racism, and abortion / birth control.

Which celebrities does Gen Z like?

On the big screen, Gen Zers love Dwayne “The Rock” Johnson. Online, Jimmy Donaldson, aka MrBeast, is king, per new data. Gen Zers are no longer a mere fascination: They now wield serious purchasing power and cultural capital as they put their imprints on the global economy.

What social media channels do Gen Z prefer?

According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.” And TikTok (68%) and Snapchat (67%) aren't too far behind either.

What is the age range for Gen Z?

Statistics Canada used 1997 to 2012, citing Pew Research Center, in a 2022 publication analyzing their 2021 census. Other news outlets have used 1995 as the starting birth year of Generation Z, Psychologist Jean Twenge defines Generation Z as the "iGeneration" using a range of those born between 1995 and 2012.

What are Gen Z spending categories?

Generation Z spends an outsized portion of their income on eating out, mobile devices, transportation and housing.

What does Gen Z prioritize?

Diversity and inclusion matter a lot to Gen Z. They also want their employer to care about the environment, and have high standards when it comes to ethics and transparency.

What is the #1 spending category across all generations?

One of the most consistent spending categories is housing—it's by the far the biggest expense for all age groups, accounting for more than 30% of total annual spending for every generation.

What are the 4 types of spending?

You might think expenses are expenses. If the money's going out, it's an expense. But here at Fiscal Fitness, we like to think of your expenses in four distinct ways: fixed, recurring, non-recurring, and whammies (the worst kind of expense, by far).

Why is it called the silent generation?

Unlike the previous generation who had fought for "changing the system," the Silent Generation were about "working within the system." They did this by keeping their heads down and working hard, thus earning themselves the "silent" label. Their attitudes leaned toward not being risk-takers and playing it safe.

What is the newest generation called?

More than 2.5 million are born globally every week. When they have all been born (2025) they will number almost 2 billion- the largest generation in the history of the world. Generation Alpha are defined as those born from 2010-2024.