What is the target audience for gaming?

The most playing audiences are people around 25-34 years old – 29.5%, youngsters of 16-24 years old – 28.3%, and 35-44 years old – 23.1% of the entire mobile gaming audience. Thus, the portrait of mobile gamers goes beyond the stereotypical image of a “playing geek”.

What is the main target audience?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

What age group are most gamers?

In 2021, it was reported that the age distribution of U.S. gamers were 20% under the 18 years old, 38% were in between 18 and 34 years old, 14% were in between 35 and 44 years old, 12% were in between 45 and 54 years old, 9% were in between 55 and 64 years old, and 7% were 65 years old or over.

Who are video games aimed at?

So Who Exactly Play Video Games? While typically associated with teens, the video game industry has expanded in recent years to include diverse audiences, producing games aimed at children, older adults, and niche interest groups who play games.

Who is the market segment of the gaming industry?

The gaming market has been categorized by gamer type into casual gamers, avid gamers, and lifestyle gamers. The casual players' segment had the largest share with over 50% of the gaming market size in 2021. The segment is expected to grow at a CAGR of over 8% during the forecast period.

Identifying your games target audience! Indie Game Design

Who is the largest consumer of video games?

What is the largest segment in gaming?

Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones in 2022. There's also significant overlap between mobile, console, and desktop/laptop gamers.

What is the purpose of gaming?

Video games offer a safe place to improve your skill and get better at something. Some video games have a high skill cap – high level of difficulty to become masterful. However, those same games also help beginners get involved by giving them positive reinforcement for the little good things they do.

Which gender plays more video games?

Video gamers in the United States 2021, by gender

In 2021, 41.5 percent of video gamer in the United States were female, with the remaining 58.5 percent of U.S. video gaming audiences were male. Currently, there are approximately 189 million gamers in the United States.

Why people are for video games?

The popular reasons are that video games bring joy (93%), provide mental stimulation (91%) and stress relief (89%).

What is the age range for the majority of the eSports audience?

At any sports stadium, you can find people of various demographics coming together to do the wave. eSports, however, has a niche global audience with distinct characteristics. The majority of engaged eSports fans, 40%, are male, with 25 to 39-year-olds engaging with increased intensity.

Are majority of gamers female?

U.S. video gaming audiences 2006-2022, by gender

In 2022, women accounted for 48 percent of gamers in the United States, up from 45 percent of U.S. gamers identifying as women during the previous year.

What generation plays the most video games?

Gen Z Spends the Most Time Gaming out of All the Generations

The youngest generation, Gen Z, leads the way with 7 hours and 20 minutes of average play time weekly. Moreover, 81% of them reported playing games. This decreases with each older generation.

What are the three types of target audience?

Types of target audiences

For the best research results, divide these audiences into three categories – demography, interests, and purchasing intentions.

What are the 6 types of audiences?

What are the 6 categories of target audience?

Looking for a new way to segment your target audience? This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional.

What are female gamers called?

The term gamer girl is used by some to distinguish female gamers from the traditional male gamer demographic, but not without controversy. Many girls and women who play video games would prefer to leave their gender out of it.

What is the gaming demographic by gender?

A survey during the third quarter of 2022 found that 87.3 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 89.7 percent of male respondents in the same age group stated that they played video games.

Which demographic group spends the most money on gaming?

Demographics of Gamers by Device

Video game demographics statistics show that Gen Alpha and Gen Z is the generation with the largest percentage of console and mobile players, followed by Millennials. Meanwhile, Millennials, who spend $112 a month on gaming, prefer PC gaming.

What are 3 benefits of gaming?

The most notable positive effects of gaming include:

Improved cognitive abilities. Improved problem-solving skills and logic. Increased hand-to-eye coordination. Greater multi-tasking ability.

What are 5 benefits of gaming?

What is the most important for gaming?

GPU (Graphics Card/Video Card) No single part more than the graphics processing unit, or GPU, will hold the biggest factor in gaming performance. While the CPU tracks data, the GPU is the part responsible for taking this data and displaying it on your gaming monitor.

What are the trends in game industry?

Three big trends are changing the video game industry: better technology, metaverse-style environments, and new monetization models.

What is the fastest growing gaming sector?

Console gaming represents the largest segment as of 2021, but mobile is the fastest growing with a +4% year-over-year growth rate.

What is the future of gaming industry?

The Indian gaming and esports sector has witnessed tremendous growth over the past few years, and there is no doubt that this growth will skyrocket even more in the years to come. Industry estimates predict that the number of online gaming users in India is poised to grow from 481 Mn in 2022 to over 657 Mn by 2025.