What is the target audience for video games?

Your game's target audience is the demographics and interests of the majority of it's players. For example if you're launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game.

Who are video games aimed at?

So Who Exactly Play Video Games? While typically associated with teens, the video game industry has expanded in recent years to include diverse audiences, producing games aimed at children, older adults, and niche interest groups who play games.

Which age plays video games the most?

The American gamer population is 54% male and 46% female. Of those females, women 18 and older account for a greater portion of the population than males younger than 18. The average female video game player is 14 years old, while the average male video game player is 13.

What age do video games target?

The most playing audiences are people around 25-34 years old – 29.5%, youngsters of 16-24 years old – 28.3%, and 35-44 years old – 23.1% of the entire mobile gaming audience. Thus, the portrait of mobile gamers goes beyond the stereotypical image of a “playing geek”.

Who is the main consumer of video games?

Games Development Lesson 3 - Target Audience

Why do audiences play video games?

Games offer audience interactivity which other media texts cannot provide. This is more immersive and intense than the interactivity offered by websites. Some examples include: Computer Role Playing Games (CRPGs) - these allow the player to assume a role in a virtual world .

Why are video games targeted at boys?

Thus, the age-old perception that there are “girl” and “boy” toys affected Nintendo's marketing team, which had to make a choice between pink and blue. Therefore, video games were to be marketed toward boys, with Nintendo literally naming their first handheld console the “Game Boy.”

What motivates gamers?

Why do youth play video games?

Through rewards and accomplishments, players feel gratification and other positive emotions. Gaming can help teens feel calmer and more in control. These factors can help buffer the rollercoaster of adolescent emotions. Teens may be dealing with challenging situations, like bullying or pressures at school or home.

Is there sexism in gaming?

Online video games can be host to extreme sexism towards women, with 65% of women reporting an instance of sexual harassment in this setting. In comparison to their male counterparts, women are subject to three times the amount of derogatory or offensive remarks, which can be made anonymously by gamers.

Why do guys like playing video games?

All of the excitement and action is momentary, so young men become addicted to playing and socializing virtually, to meet that need. So you can see that video games are becoming more accessible, more interactive, more challenging than ever before, and that is why they have become so enticing.

What genre do female gamers play?

Among the most preferred genres, female gamers most often mention RPGs, adventure games and action adventure games. Also, women like platform and puzzle games more than men. Women prefer immersive gaming dynamics more than men, related to travel and experiences, and less strictly martial.

What is the average age of a gamer?

In 2019, Entertainment Software Association¹² surveyed over 4000 households in the US and reported the following about US gamers: The average age of a gamer is 33 years old. The average US gamer has been playing for 14 years.

Who benefits from video games?

Past research involving children found that those who played more video games were more likely to have good social skills, perform better academically, and to have built better relationships with other students because of the social and collaborative component to some types of games.

What is the popularity of video games?

In 2022, we estimated that more than half (54.2%) of the US population were digital gamers. Mobile gaming was the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones.

Which gender is better at video games?

Does this mean men are better at video games than women? No. In fact, as far as motor skills, the sexes were even. Researchers say that not only in this research population, but in their general experience with computers and gaming, men and women are of equal skills.

Why do guys play girls in games?

When you play a gender-swapped character, you experience all the things (associated with the other sex),” she says. For some, it can be an outlet for fantasy. For others, it can be much like dressing in the clothing of the opposite sex. Gay men, for example, seem to be more comfortable with in-game gender swapping.

Is it normal for adults to play video games?

Video games are one of the few forms of adult play therapy that carry less social stigma, says Pallavicini. While some adults might feel the need to hide their playfulness, the market for video games and mobile gaming among adults has boomed in recent years.

What are female gamers called?

Most people use the terms gamer girl and girl gamer interchangeably. For people who associate the term gamer girl with the negative “fake” stereotype, the alternative girl gamer is a way to emphasize the gamer part of their identity. Girl gamers are a kind of gamer, but gamers first and foremost.

Why are female video game characters sexualized?

Video game design teams often sexualize female characters to make them look appealing to men rather than giving the female characters a more practical design, said Adrienne Shaw, an associate media studies and production professor who specializes in media and game studies.

What percentage of gamers are girl?

While 48% of women in the United States report having played a video game, only 6% identify as gamers, compared to 15% of men who identify as gamers as of 2015. This rises to 9% among women aged 18–29, compared to 33% of men in that age group.

How many hours of gaming a day is healthy?

The American Academy of Pediatrics recommends no more than two hours per day of screen-based entertainment.

Why are kids so obsessed with video games?

Some research has shown that dopamine levels rise when kids play video games and therefore, they want to continue to play to get this “hit” of dopamine. Some researchers have discussed this rise in dopamine as a serious phenomenon, even equating it to drug addiction.