What is the target market for gamers?

Video games have always been designed with the youth in mind. However, these days the age group that is targeted is getting younger and younger. At a recent electronic entertainment expo, or E3, video game manufacturers made no secret that they are in fact targeting younger and younger kids.

Who are gamers by demographic?

In 2021, it was reported that the age distribution of U.S. gamers were 20% under the 18 years old, 38% were in between 18 and 34 years old, 14% were in between 35 and 44 years old, 12% were in between 45 and 54 years old, 9% were in between 55 and 64 years old, and 7% were 65 years old or over.

What is the target market for Playstation?

Segmentation, Targeting, And Positioning

Sony's demographic segmentation divides the PS4 market into male and female, old and young players, and expands the company's business into a broader entertainment mainstream. Sony Playstation is aimed at men aged 17 to 40 years old.

Who is the target audience for Xbox?

Segmentation, Targeting, And Positioning

The age group range is from 16 to 30 years of age for hardcore gamers. And hence the target audience for Xbox is mainly teenagers and adults from around 20 to 45 years of age.

Who is the target audience for PS5?

Demographics. Sony Playstation targets males between the ages of 17 and 40.

How to find your target audience - Indie Game Marketing

What age group are most gamers?

The majority of gamers in the United States are adults, and only 21% of them are under 18 years old. Among the adult crowd, people between the ages of 18 and 34 make up the majority. Still, senior gamers are a significant demographic, too: 15% of American gamers are older than 55.

What is the majority of gamers?

Gamer Demographics

The majority of gamers in the US are male (55%). In terms of raw numbers, there are approximately 1.7 billion male gamers. And 1.39 billion female gamers worldwide. According to the latest data, 4 in 5 (80%) gamers are over 18.

What are female gamers called?

Most people use the terms gamer girl and girl gamer interchangeably. For people who associate the term gamer girl with the negative “fake” stereotype, the alternative girl gamer is a way to emphasize the gamer part of their identity. Girl gamers are a kind of gamer, but gamers first and foremost.

What is the gaming audience by gender?

Video gamers in the United States 2021, by gender

In 2021, 41.5 percent of video gamer in the United States were female, with the remaining 58.5 percent of U.S. video gaming audiences were male. Currently, there are approximately 189 million gamers in the United States.

What game has the most gamer girls?

Although gaming is often thought of as a predominantly male hobby, female gamers are making up an increasingly large proportion of gamers in the United States. During a 2019 survey, 39 percent of female gamers stated that they played Pokémon Go, while a further 34 percent played the battle royale game Fortnite.

Who is the average gamer?

As generations have grown up with video games a normal part of life, the age of the average gamer also increases. During a 2022 survey, 36 percent of video game players still come from the 18 to 34 age demographic, and six percent are 65 years and older.

Who is the biggest gamer ever?

Who is the most famous gamer on YouTube? The most famous gamer on YouTube is PewDiePie.

Which US city has the most gamers?

1. Seattle, WA. Seattle takes the cake as the number 1 video game city in the United States, which is most likely not too surprising. With the presence of big tech all across the west coast and a company called Microsoft, Seattle comes in at number 1 as far as gamer and development opportunities are concerned.

What percentage of gamers are girl?

In 2022, women accounted for 48 percent of gamers in the United States, up from 45 percent of U.S. gamers identifying as women during the previous year.

Which generation has the most gamers?

Ninety percent of young people play mobile games; slightly more Gen Z (93%) than Millennials (88%), and 82% of Millennial parents' children. And though Gen Z are more likely to be playing them, Millennials are the one with a mobile game in their top two.

Who is the biggest girl gamer in the world?

Does age affect gaming?

Furthermore, competitive gaming requires rapid reaction times and precise mechanical skills, both of which decline with age. A University of Michigan study within the last decade confirmed that as we age our brain connections break down, slowing our physical response times.

What is the average gamer in the US?

Millenials and Gen X gamers

The average age of a gamer is 33 years old. The average US gamer has been playing for 14 years.

How rich is Typical Gamer?

A. Andre Rebelo, also known as Typical Gamer online, is a Canadian gamer, YouTuber, and streamer with an estimated net worth of $23 million. Given he makes about $5 million per year from AdSense revenue from his main YouTube channel alone, it is a safe bet to assume Rebelo is extremely rich.

How many female gamers hide their gender?

One piece of data showed that 76% of female gamers hide their gender when playing online, with many doing so in order to avoid sexual harassment.

Why are there no pro girl gamers?

Lack of role models

Esports tournaments are generally open to both sexes but the professional esports scene is very male dominated. Due to the lack of role models, many female players do not see esports as a viable career option.