What is the target market for the gaming industry?

The most playing audiences are people around 25-34 years old – 29.5%, youngsters of 16-24 years old – 28.3%, and 35-44 years old – 23.1% of the entire mobile gaming audience.

What is the target demographic for gaming?

People aged 18 to 34 make up 38% of the US gaming population. The majority of gamers in the United States are adults, and only 21% of them are under 18 years old. Among the adult crowd, people between the ages of 18 and 34 make up the majority.

What is the target market for video game consoles?

In 2020, gamers aged 25 to 34 years were the largest group of U.S. console gamers, accounting for 27 percent of console gaming audiences in the United States. Teenagers aged 13 to 17 years made 11 percent of U.S. console gamers.

Who is dominating the gaming market?

Leading gaming markets worldwide 2022, by revenue

As of 2022, it is estimated that the United States ranks first among the biggest gaming markets worldwide, with a revenue of 54.9 billion U.S. dollars. The video gaming market in China ranked second, generating an approximate 44 billion U.S. dollars in annual revenues.

Who is Xbox target market?

However, an internal research survey conducted by Microsoft observed that the demographic of Xbox users ranged in gender, age and generation. The age group range is from 16 to 30 years of age for hardcore gamers. And hence the target audience for Xbox is mainly teenagers and adults from around 20 to 45 years of age.

Games Development Lesson 3 - Target Audience

Who is the target market for PlayStation?

Segmentation, Targeting, And Positioning

Sony's demographic segmentation divides the PS4 market into male and female, old and young players, and expands the company's business into a broader entertainment mainstream. Sony Playstation is aimed at men aged 17 to 40 years old.

Who are video games aimed at?

So Who Exactly Play Video Games? While typically associated with teens, the video game industry has expanded in recent years to include diverse audiences, producing games aimed at children, older adults, and niche interest groups who play games.

How big is the gaming audience?

Gamer Demographics

In terms of raw numbers, there are approximately 1.7 billion male gamers. And 1.39 billion female gamers worldwide. According to the latest data, 4 in 5 (80%) gamers are over 18. That accounts for 2.47 billion adult gamers.

What is esports target market age?

More than six in every ten internet users watching esports are aged between 16 and 35 years old. The average age of traditional sports fan is about 50 – it's 26 for esports.

What is the gaming demographic by gender?

A survey during the third quarter of 2022 found that 87.3 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 89.7 percent of male respondents in the same age group stated that they played video games.

What gender is the gaming industry?

A game developer survey in 2021 found that 61percent of responding game developers were men, while 30 percent were women. The share of female game developers is up from 21 percent in 2017. Approximately eight percent of game developers did not identify as either men or women.

Who are the big three in gaming industry?

The 'big three" game publishers are the three which currently make major home consoles: Nintendo, Microsoft, and Sony. Each of these companies holds a disproportionate ability to influence the entire culture given that their machines are what define each generation.

Who dominates the console market?

The market was dominated by North America. The market is growing rapidly thanks to the most recent technology. The growing popularity of the region is due to social media trends, gaming competitions that offer million-dollar prizes, and the increasing popularity of the area.

Who is the target audience to sell?

What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Who is the PS5 aimed at?

The PS5 (opens in new tab) is going all in on hardcore games according to a new report from the Wall Street Journal (opens in new tab); Sony says that the next-gen console will "focus on hardcore gamers who obsess over the latest features".

Who plays the most video games?

The American gamer population is 54% male and 46% female. Of those females, women 18 and older account for a greater portion of the population than males younger than 18. The average female video game player is 14 years old, while the average male video game player is 13.

Who is the target user of Microsoft?

Microsoft's target demographic includes people aged 16 and above from both urban and rural places across the world. They also target young people who are devoted to the company and are frequently students, employees, or professionals.

Who sold the most ps5 or Xbox?

The PlayStation 5 is currently ahead by 10.11 million units. The PlayStation 5 has sold 30.47 million units in 26 months, while the Xbox Series X|S sold 20.36 million units. The PlayStation 5 has a 59.9 percent marketshare (-0.7% year-over-year), compared to 40.1 percent for the Xbox Series X|S (+0.7% year-over-year).

What percentage of gamers are female?

In 2022, women accounted for 48 percent of gamers in the United States, up from 45 percent of U.S. gamers identifying as women during the previous year.

Which country has the least gamers?

Belgium and Japan ranked last as the only countries to have a gaming reach lower than 70 percent.

Is gaming a top industry?

In 2019, the online gaming market in India was estimated at ₹6,200 crore (US$780 million) with an estimated 300 million gamers, a 41.6% increase from 2018. As of 2021, it is one of the top five mobile gaming markets in the world. The industry is projected to reach 510 million gamers by 2022.

What are female gamers called?

Most people use the terms gamer girl and girl gamer interchangeably. For people who associate the term gamer girl with the negative “fake” stereotype, the alternative girl gamer is a way to emphasize the gamer part of their identity. Girl gamers are a kind of gamer, but gamers first and foremost.