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What kind of swag does Gen Z like?

Comfy t-shirts and hoodies – vintage or nostalgic designs are especially popular. Tumblers and water bottles for on-the-go hydration. Socks – colorful, quirky – you name it! And it's a great PR tool for social media.
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What are Gen Z most interested in?

It's not just social media that has their attention. Most Gen Zers also use their smartphones for video streaming, music, and podcasts. The US Media Consumption Report from 2021 showed that 60% of Gen Zers stream music daily and 37% listen to podcasts weekly.
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What type of content Gen Z likes?

Gen Z wants to see authentic, funny, and relatable content. They also want to see content that celebrates individuality and self-expression. What values resonate with Gen Z? Some values that resonate with Gen Z are authenticity, connection, community, and self-expression.
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What is considered cool for Gen Z?

It starts with what values are important to Gen Z'ers and moves into what brands and products they rate. “Teens feel that being cool is about just being yourself, embracing what you love, rejecting what you don't, and being kind to others.”
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What themes do Gen Z like?

Some topics that matter to Gen Z include:
  • LGBTQ+ rights: 60% of Gen Zers think same-sex couples should be able to adopt children.
  • Diversity: 60% of Gen Zers say increased racial and ethnic diversity is good for society.
  • Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical.
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Struggling to understand Gen Z Slang

What genre is Gen Z most popular?

Comedy is Gen Zers' favorite genre, with 38% selecting it as one of their three favorites. TV shows like “The Office” continue to dominate the streaming charts even years after first airing.
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What is the Gen Z aesthetic?

What are Gen Z aesthetics? Gen Z design aesthetics are often inspired by nostalgia, particularly for periods such as the early 1990s that the generation perceives to have been more stable than their childhood years.
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How do Gen Z fall in love?

Research has shown that Gen Z's attitudes towards dating and sex have evolved from the generations before them; they take an especially pragmatic approach to love and sex, and subsequently aren't prioritising establishing committed romantic relationships the same way their older peers once did.
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Why are Gen Z obsessed with aesthetic?

Hickly: Gen Z is obsessed with aesthetic culture because we are a generation that struggles a lot with identity and belonging to certain “aesthetics” gives a sense of belonging.
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What Colour do Gen Z like?

Gen Zers embrace Gen Z yellow and bright, contrasting colors

According to a Bank of America survey, Gen Z purchasing power will overtake millennials' by 2030. This age group's signature color is Gen Z yellow — a bright, sunny shade of yellow that matches the 2021 Pantone Color of the Year, Illuminating.
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How do you attract Gen Z?

Here's a few things to keep top of mind for attracting and retaining this generation:
  1. Take a second look at the experience required in your job listings. ...
  2. Double down on flexibility. ...
  3. Walk the walk with values. ...
  4. Onboard like you mean it. ...
  5. Lean in on learning and growth.
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How do you get Gen Z attention?

11 Strategies To Market To Gen Z
  1. Create Channel-Specific Content. ...
  2. Keep It Short. ...
  3. Use Video – A Lot. ...
  4. Champion Authenticity. ...
  5. Be Transparent And Accountable. ...
  6. Go To The Influencer. ...
  7. Invite Gen Z To Participate In Your Marketing. ...
  8. Get Everyone To Create.
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What grabs Gen Z attention?

According to the studies, 81 % of Gen Z admit Instagram and YouTube are their favorite platforms. The survey with Gen Z-ers helps businesses know which platform they are using the most.
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What does Gen Z do for fun?

And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.
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What Gen Z wants in a career?

Driving the news: Young people today are more likely to job-hop, but they are also looking for stability by pursuing careers as CEOs, doctors and engineers, according to a new Axios/Generation Lab study. By the numbers: Gen Z-ers surveyed said their top career goals were businessperson, doctor and engineer.
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What Gen Z wants from life?

Clarity into career paths and internal mobility opportunities. Gen Z is known as entrepreneurial and looking for a sense of ownership. They want to tackle exclusive projects that help them develop their skills, with nearly 1 in 5 Gen Zers stating they would stay at an employer that offers upskilling/reskilling.
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Do Gen Z like luxury?

Gen Z consumers are starting to buy luxury goods — everything from designer handbags and shoes, to watches, jewelry, apparel and beauty products — at age 15, three to five years earlier than millennials did, the report said.
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What is Gen Z attitude to fashion?

For Gen-Zers, fashion is less about being trendy or denoting status. Keeping up with fads has become more difficult than ever, as social media has accelerated trend formation.
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Do Gen Z like celebrities?

Overall, Gen Zers reported higher favorability ratings toward actors than creators.
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What age is Gen Z getting married?

Gen Z, while focused on their goals for now, believe the average age they will get married is 27.
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What is Gen Z attitude to dating?

Feelings About Dating in America

More than 30% of the survey's Gen Z respondents said they're not looking for a relationship at all, and almost 20% said they'd like to date like cats do—more on that later. Overall, 79% of Americans feel like finding the right partner is harder than finding the right job.
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Is Gen Z less likely to marry?

Perhaps unsurprisingly, divorce rates are changing, too - but not in the way you might expect. While 83 percent of people born between 1928 and 1945 (dubbed “the Silent Generation”) were married by age 37, researchers predict that Gen Z - born between 1997 and 2012 - are marrying far less.
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What is Gen Z looking for in beauty?

Moisturizer is the number-one product Gen Z claims they can't live without, followed by SPF and serums. Vitamin C is the number-one body care product Gen Z uses. 75% have a dedicated bodily skincare routine. CeraVe is the number-one face skincare brand across the generation.
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Who is a Gen Z in BTS?

BTS' V selected as one of GENERATION Z's 'IT BOYS' by American magazine. The "Icon Of An Era" V, as VOGUE named him, is undoubtedly one of the most popular and impactful K-pop idols in the world. His influence has not just been limited to his music and performances, but his fashion style has also made a global impact.
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