What race uses TikTok the most?

However, the Pew Research Center has examined the app's popularity among US users, reporting on the percentage of adults in each racial demographic that use the app: 31% of Hispanic adults. 30% of Black adults. 18% of White adults.

What nationality uses TikTok the most?

TikTok may be popular in countries all around the world, but most of its users are in China (where the platform is called Douyin) with 600 million daily active users.

Who uses TikTok the most?

Altogether, this makes up close to 750 million TikTok users worldwide. Breaking this down further, we see that a larger proportion of adult TikTok users are aged 18 to 24—38.9% (409.1 million users) compared to 32.4% (340.3 million) that are aged 25 to 34.

What is the target demographic for TikTok?

54% of TikTok users are female and 46% are male. Roughly 5% of TikTok's global audience are women between 18 and 24 years old. Around 17% of the platform's audience are men between 18 and 24 years old. 55+ year-olds are the smallest group on TikTok, at 1.7%.

What percentage of TikTok users are Hispanic?

In the US, Hispanic Americans have the highest share of TikTok users at 31%, followed by African Americans (30%) and Caucasians (18%) (Pew Research Center, 2021).

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How many asians use TikTok?

TikTok has a total reach of 265.6 million in Southeastern Asia, 101.9 million in Western Asia, 30.0 million in Eastern Asia, 25.1 million in Southern Asia, and 8.6 million in Central Asia. These numbers only consider users aged 18 and above, and there are undoubtedly many TikTok users younger than that.

Who is the most followed Mexican on TikTok?

The most followed Mexican influencer on TikTok in June 2022 was Kimberly Loaiza (@kimberly. loaiza) with almost 11 million followers on the platform. She is also one of the most followed influencers globally on the video social platform as of February.

Who is the target audience for TikTok vs Instagram?

TikTok has a primarily younger audience, with 41% of users aged between 16 and 24, and 50% under the age of 34, while Instagram has a more diverse audience, with 33% of users aged between 25 and 34 and 30% between 18 and 24.

How many Americans use TikTok?

TikTok is a special place where Americans come together to learn, be entertained, grow their business, as they continue to create, discover and connect with a broader global community.

Is TikTok banned in China?

Already, bans on using the app in government have taken effect at the state level. More than half of U.S. states have banned state employees from using TikTok on government-issued devices and a number of U.S. universities have barred it from their WiFi networks. Worth noting: TikTok doesn't operate inside China.

Is there a TikTok for adults only?

TikTok has announced that it's expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. Now the company is bringing the feature to its short-form videos as well.

Does TikTok have 18+ content?

TikTok is extending the hours of its adult swim. The app is letting users restrict their videos so only viewers only the age of 18 can watch. In a blog post, TikTok announced an expansion of its Content Levels, which group the app's users by age and restrict the content seen by younger groups.

Do Japanese people use TikTok?

In Japan, TikTok has taken the country by storm too, with 82.9% of the population using it to watch videos. That's why TikTok is now the 5th most-used social media platform in Japan, and an ad on TikTok could potentially reach a whopping 20.7 million users, which is a massive 16.7% of the entire population!

Do Americans make money on TikTok?

In 2021, TikTok hit one billion monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Why is TikTok so popular in the US?

TikTok Appeals to Short Attention Spans

As a result, TikTok appeals to those with short attention spans. Typically, people are more likely to watch a 10-second video than they are a 10-minute video, and TikTok capitalizes on this fact with its short-form video capabilities.

Who pays more Instagram or TikTok?

And it shows that despite the buzz around TikTok, Instagram remains more lucrative, at least for the average deal. Over the last six months of 2022, 400 U.S. creators with a variety of follower counts (split evenly between TikTok and Instagram creators) answered a 30-question survey about how they're paid.

How does TikTok make money?

Commission From Content Creators. When a user makes in-app purchases, a creator has the option to withdraw all tips handed to them in exchange for real money. The catch is that for every dollar withdrawn from the app, TikTok charges a 50% commission and then refunds the remaining to the TikToker's account.

Is Instagram losing to TikTok?

Instagram essentially launched the $100 billion influencer industry. But it's now floundering while competing with TikTok. Instagram's carefully crafted focus on influencers is exactly what's dragging it down, Chris reported. This dynamic leaves out the majority of its users.

Who is the Latina on TikTok?

Meet the Latina TikTok Creator Sarai Soto Who is Going Viral For Depicting Toxic Workplace Environments | BELatina.

Who are popular hispanic influencers?

Some top Hispanic influencers include Lele Pons, Luisa Fernanda Cataño Ríos, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germán Alejandro Garmendia Aranis. These influencers are a powerful force in the world of marketing.

Who are the famous Latinos on TikTok?