Where is Lego most popular?

Germany leads the way as the largest Lego market.

What is Lego's largest market?

In 2021, LEGO group, the largest toy company in the world, took up around 43.6 percent of the construction toy market in China, growing from 42.3 percent in the past year. LEGO expanded rapidly in China in the past years.

Are Legos popular worldwide?

It's no secret that LEGO is a wildly popular toy world wide.

Who are Legos biggest customers?

The main target market for the LEGO Company is children between the ages of 1-15 years.

Is Lego the most popular toy in the world?

Denmark's Lego is the world's most valuable toy brand for a ninth consecutive year, according to a new ranking from the world's leading independent brand valuation consultancy, Brand Finance. This came as Lego saw a 24% year-on-year brand value increase to US$7.4 billion.

Top 10 LEGO Sets of 2022 Ranked!

What is the number 1 toy of all time?

Barbie. Barbie has not only stood the test of time but also evolved with time to be one of the largest-selling toys of all time.

What is the most popular toy in America?

Researchers then proceeded to calculate search interest for each using the Ahrefs Keywords Tool, establishing which were the “most uniquely popular” by factoring in location data. Without further ado, the most popular toy in the United States of America was determined to be good old Lincoln Logs.

Which country buys most LEGO?

Which Country Buys the Most Lego? Germany leads the way as the largest Lego market. Lego is also the top toy company in Germany, with the best-selling product lines being Technic and City. The USA is the second-largest market for Lego, where Bionicle and Star Wars themes are best sellers.

What is LEGO target age?

The target audience of Lego is mainly the kids in 1 to 15 years age group.

Who is Lego's biggest competitor?

According to Similarweb data of monthly visits, lego.com's top competitor in March 2023 is bricklink.com with 7.7M visits. lego.com 2nd most similar site is brothers-brick.com, with 765.1K visits in March 2023, and closing off the top 3 is brickmania.com with 257.3K.

Who is the #1 toy manufacturer?

The Lego Group, the Danish company known for its instantly recognizable interlocking plastic bricks, made nearly eight and a half billion U.S. dollars in revenue in 2021. In other words, the Lego Group is the leading toy company in the world.

Where does LEGO rank in the world?

After two years in-a-row in the #1 spot, The LEGO Group slid to a still impressive #3 in 2022. LEGO's strong reputation is well-rounded; people perceive all aspects of its business positively, particularly the company's Products & Services.

Is LEGO popular in Europe?

Lego is now Europe's most reputable brand, but Apple's image has taken a hit.

What state has the BIggest Lego store?

BIggest, Best LEGO Store in the USA - Review of Lego Imagination Center, Bloomington, MN - Tripadvisor.

Where is the largest Lego collection?

Largest collection of LEGO Minifigures

The current record holder for the largest collection of Minifigures is Fabio Bertini (Italy) in San Marino, San Marino, who has a collection of 3310 minifigures (not including duplicates)!

What is Lego best seller?

Is 14 too old for LEGO?

LEGO® bricks are the best toys for 13, 14, 15, 16 and 17 year old teens seeking to be challenged. Fun <a.

Is 18 too old for Legos?

There is no age limit for Legos.

Why can't 100 year olds play with Legos?

It's just a joke that comes from the fact Lego age labels go only up to 99. Anyone can play with Lego.

What is the rarest LEGO figure?

Solid Gold 14K C-3PO (2007)

The most expensive Lego® Minifigure is the Solid Gold 14K C-3PO coming in at around $300,000! Released in 2007 to celebrate the 30th anniversary of the Star Wars franchise, this rare minifigure is prized by collectors for its exceptional rarity - only five were ever made!

What is the rarest LEGO set ever?

Moulding Machines – Set Number 4000001

Another LEGO Inside Tour exclusive, the Moulding Machine lego set, is exceedingly rare at only 68 copies ever made.

Why are LEGO figures yellow?

First created in 1975, LEGO minifigures were originally chosen to be yellow in order to promote the idea of racial neutrality. LEGO, at one time, explained on its website: “We chose yellow to avoid assigning a specific ethnicity in sets that don't include any specific characters.

Who sells the most toys in the US?

Amazon.com is leading the Toys & Baby e-commerce market in the U.S., with e-commerce net sales of US$6,292 million in 2021 generated in the U.S., followed by walmart.com with US$4,645 million. Third place is taken by target.com with a revenue of US$1,621 million.

What is the most popular toy in the world 2023?

What's the most expensive toy in the world?

1. Astolat Dollhouse Castle – $8.5 Million. The Astolat Dollhouse Castle is the world's most expensive and uncommon toy, valued at $8.5 million. Master miniaturist Elaine Diehl constructed the stunning, museum-quality Astolate Dollhouse Castle with the help of craftspeople worldwide.