Who is eSports target audience?

Esports gamers: a predominantly male audience with a keen interest in esports events and sports in general.

What is the demographic for esports?

The demographic of gamers that follow esports is between 18 and 34 years old. The average esports fan is a young adult - either a young Millennial, or an older member of Generation Z.

What is the market segmentation of esports?

Based on revenue streams, the market for eSports is segmented into sponsorships, advertising, media rights, game publisher fees, and merchandise & tickets.

What are marketing aims for esports?

The overall aim is to promote a business and increase sales of its products and services. In esports, for example, a brand might want to advertise with streaming platforms or esports teams in order to market its products to the 18-24 gamer demographic.

What is the average age of a gamer?

The American gamer population is 54% male and 46% female. Of those females, women 18 and older account for a greater portion of the population than males younger than 18. The average female video game player is 14 years old, while the average male video game player is 13.

Understanding your target market is critical for eSports' success.

What is the age range for eSports?

How old do kids need to be to play esports? There are no esports age regulations guiding every league. Each league is allowed to set their own age restrictions. In the Overwatch League, you have to be at least 18 years old to compete, but in the Super League gamers can be 6 to 16 years old.

Is eSports a niche or mass market?

eSports is a rapidly growing industry with immense potential, but it can be difficult to market due to its niche nature.

What is the best age for eSports?

When do eSports Players Go Professional? As stated above, any player who has the mind of retiring early must also join a professional team at an early age. It is estimated that eSports players usually go professional between ages 16 and 18, and retire between ages 22 and 24.

Who watches esports the most?

While many different types of people watch esports, the most prolific followers of esports tournaments are young people. 32% of 16 to 24-year-old and 30% of 25 to 34-year-old internet users say they have recently watched an esports tournament.

What drives esports fans?

At the core of esports fandom is community, competition and aspiration, just like in basketball, football or any other sport. To tap into esports fandom, brands must assess their strengths and weaknesses. Mastercard, who sponsors global League of Legends events, has done an excellent job knowing who they are.

What is the most popular esports genre?

While many games have competitive scenes around them, some of the most popular and enduring esports titles tend to fall within 3 genres: MOBAs, Shooters and Fighting Games.

What is the prime age for esports players?

The average age of professional gamers varies depending on the region and the specific game they play. However, most professional gamers are in their late teens to mid-20s. This is because many games require fast reflexes and good hand-eye coordination, which tend to peak in one's late teens to early 20s.

What is the average salary of an esports player?

Hal Biagas, then the executive director of the NALCS Players Association, claimed the average yearly salary for players in the LCS — North America's top-tier League of Legends competition — was more than $410,000. In 2021, LCS player salaries rose to their highest levels ever, one league source told Digiday.

Why age matters in esports?

It matters because the qualities in the same teammate can change with age. Why is it that people thing skills degrade with age in esports? The key takeaways from this debate revolve around the fact that maturity, irrespective of age, seems to be the one defining trait which can counter any such drawbacks of age.

What is the most niche sport?

What is the potential of esports?

As competitive video games continue to integrate into popular culture, global investors, brands, and media outlets are all paying attention. Consumers are as well. In fact, Insider Intelligence estimates esports viewers in the US will total 29.8 million in 2022—eventually climbing to 34.8 million in 2026.

What is the economy of esports?

Last year the global esports market was valued at just over $1.4 billion, and it's forecast to grow to as much as $1.9 billion in 2025. In 2021, the largest share of esports market revenue came from sponsorships and advertising. In total, global esports revenue from sponsorships and advertising reached $641 million.

What percentage of eSports fans are female?

While it is traditionally a hobby primarily enjoyed by male viewers, estimates suggest that 22 percent of eSports fans worldwide are female.

Do kids watch eSports?

All of us — children as well as adults — spend a lot of time watching other people play not just sports, but so-called ​“eSports” as well. For instance, viewers on the live-streaming platform Twitch logged over 2.

What gender is the demographic of gamers?

U.S. video gaming audiences 2006-2022, by gender

In 2022, women accounted for 48 percent of gamers in the United States, up from 45 percent of U.S. gamers identifying as women during the previous year.

Which gender plays more video games?

Self-identification as gamers

While 48% of women in the United States report having played a video game, only 6% identify as gamers, compared to 15% of men who identify as gamers as of 2015. This rises to 9% among women aged 18–29, compared to 33% of men in that age group.

Is being a gamer genetic?

So, is it genetics? Well, for now, no one couldn't say for sure. There are several pieces of evidence and aspects in our genes that may play a part in our gaming skills. After all, each of us is born unique, making it very likely that some of us are just inherently better at gaming.

What age do most esports players retire?

Esports athletes, on the other hand, often retire significantly younger. The typical Esports player retires at the age of around 25. Even younger Esports athletes as young as 20 have retired in certain instances.