Who is the target market for mobile games?

What is the target audience for mobile games? Children aren't the only targets of game creators — their parents play, too. Mobile games are popular among zoomers, millennials, Gen X, and even baby boomers.

Who is the target market of mobile gaming industry?

Literally, everyone at any age plays games on smartphones. The most playing audiences are people around 25-34 years old – 29.5%, youngsters of 16-24 years old – 28.3%, and 35-44 years old – 23.1% of the entire mobile gaming audience.

What age group plays mobile games?

An October 2022 survey found that 49 percent of adults in the United States played video games on a smartphone or tablet at least once per week. Weekly mobile gaming was highest among respondents aged 18 to 34 years, followed by those with aged between 35-54.

What are the top markets for mobile gaming?

What are people looking for in mobile games?

Easy accessibility and portability:

Mobile gaming wins hands down in its accessibility and portability. You can play games on a mobile practically anywhere – a distinction that consoles and PCs do not have. In addition, most mobile games these days are platform-agnostic.

MARKETING my SECOND Android GAME

What is the mobile gaming market?

The market is witnessing the integration of virtual reality (VR) and augmented reality (AR) technologies in mobile gaming for really immersive gaming experiences. VR is a computer-generated environment with scenes and objects that appear to be real, whereas, AR combines virtual information with the real world.

Who are the biggest spenders in mobile gaming?

In terms of regions, China, the United States and Japan are the big three in terms of consumer spending on mobile games, accounting for over 50 percent of spending. China spends the most, but Japan spends more per-capita than any other country.

What is the demographic for mobile gaming?

The average age of mobile gamers is 36.3 years. Around 86% of Gen Z-ers play games on their mobile devices. 32.7% of mobile gamers are between the ages of 25 and 34. 85% of 55+ survey respondents don't consider themselves to be gamers.

What is the biggest mobile market?

The latest statistics on the smartphone market share worldwide show that as of January 2023, US phone maker Apple leads the pack, with a market share of 27.63%. This means that nearly three in 10 smartphone users worldwide use an Apple phone. Second on the list of the most popular smartphone manufacturers is Samsung.

Where are most mobile gamers from?

The Number of Mobile Gamers Has Risen to 3 Billion

There are now 3 billion new gamers as of July 2022, which is +5.3% more than last year. More than 50% of these new gamers reside in the Asia-Pacific region.

What gender plays more mobile games?

What genre of mobile games are most popular?

Casual Games

This category dominates the market for games for mobile devices. It has a 58% mobile device penetration rate, being the most-played game genre by Android users.

What demographic plays the most video games?

The majority of gamers in the United States are adults, and only 21% of them are under 18 years old. Among the adult crowd, people between the ages of 18 and 34 make up the majority. Still, senior gamers are a significant demographic, too: 15% of American gamers are older than 55.

What is the target market for mobile apps?

The target market, which is an important concept in digital marketing, can be defined as “the people or groups your website/app wants to address”. In other words, you can show all the people you see as potential customers as a “target market”.

What is the market size for mobile gaming?

The global mobile gaming market is expected to grow from $101.21 billion in 2021 to $116.43 billion in 2022 at a compound annual growth rate (CAGR) of 15.04%. The mobile gaming market is expected to grow to $209.12 billion in 2026 at a compound annual growth rate (CAGR) of 15.77%.

Who has the most mobile customers?

Largest U.S. wireless providers

T-Mobile US: 110.0 million (Q2 2022) AT&T Mobility: 101.8 million (Q2 2022) Dish Wireless: 7.98 million (Q4 2022)

Who is the largest mobile seller in world?

Recent data on the top smartphone brands ranked by the number of shipments shows that Samsung shipped out 64.3 million of its smartphone units in Q3 2022. This is 7.2% less than the total number of phone shipments it made in Q3 2021. It also makes up 21% of the global smartphone shipments market share.

Who is the largest consumer of mobile phones?

In 2021, China had more smartphone users than any country in the world at more than 950 million. India had the second most smartphone users, although almost only half as many as China.

What is the gaming audience by gender?

Video gamers in the United States 2021, by gender

In 2021, 41.5 percent of video gamer in the United States were female, with the remaining 58.5 percent of U.S. video gaming audiences were male. Currently, there are approximately 189 million gamers in the United States.

What gender is the gaming industry?

A game developer survey in 2021 found that 61percent of responding game developers were men, while 30 percent were women. The share of female game developers is up from 21 percent in 2017. Approximately eight percent of game developers did not identify as either men or women.

How do most mobile games make money?

Advertisers pay to have their ads displayed in mobile games and mobile game publishers receive a portion of the ad revenue. There are a few different types of mobile game advertising that publishers can choose from. The most common kind of mobile ads are banner ads, video ads, interstitial ads, and playable ads.

Is mobile gaming booming?

The global mobile gaming market reached a revenue of $77.2 billion in 2020. Gaming has become a major source of revenue for the gaming industry, and that it is continuing to grow at a rapid pace.