Why doesn t Microsoft buy Activision?

The European Commission has objected to Microsoft's buyout of Activision Blizzard, setting another roadblock in the purchase. Following a lawsuit by gamers over monopolizing the gaming market, Microsoft has hit another roadblock in its attempt to buy Activision Blizzard (ABK) for nearly $70 billion.

Why couldn t Microsoft buy Activision?

Effectively, the FTC believes that if Microsoft absorbed Activision Blizzard, their combined powers would allow them to monopolize the games market and hurt potential competitors like Nintendo or Sony in ways they couldn't reasonably compete with.

Will Microsoft be able to buy Activision?

Microsoft first announced its plans to purchase Activision Blizzard in January 2022. The deal has since faced scrutiny by governing bodies in the US, UK, and EU.

What happens if Microsoft buys Activision?

Activision Blizzard own the Call of Duty franchise, one of the biggest in gaming history. If Microsoft's acquisition deal closes, they will own the Call of Duty series, and be able to do whatever they want with it on their Xbox systems going forward. Microsoft could have bought other companies, but it already did.

Why Sony doesn t want Microsoft to buy Activision?

Microsoft and Sony have been at odds over the former's purchase of Call of Duty maker Activision Blizzard. Sony is concerned that the Windows maker might make the game exclusive to Xbox but those claims have fallen flat after Microsoft announced multi-year deals with Nintendo and Nvidia.

What Will Microsoft Do If It Can't Buy Activision?

Why did Activision sell to Xbox?

“Its vision for the transaction is simple: Xbox wants to grow its presence in mobile gaming, and three-quarters of Activision's gamers and more than a third of its revenues come from mobile offerings,” according to Microsoft.

Why is Sony suing Microsoft?

The request cover deals made after January 1st, 2019, including fees or agreements that prevented publishers from placing games on Xbox Game Pass. The judge's decision comes after Microsoft previously accused Sony of paying for “blocking rights” to stop developers from adding their content to Xbox Game Pass.

Why would Activision sell to Microsoft?

Microsoft says it needs the deal to boost the Xbox

Microsoft says buying Activision would let it put more big titles on Game Pass - its Netflix-style subscription - and make more games for mobile phones, where there are big profits to be made.

Is Microsoft confident about Activision deal?

Xbox CEO Phil Spencer says he's confident its Activision-Blizzard acquisition deal will receive final approval from global regulatory bodies. Xbox head Phil Spencer remains confident that Microsoft's Acquisition of Activision-Blizzard will go through.

Is Microsoft Activision deal done?

Microsoft has confirmed that it has signed a “binding 10-year legal agreement” to put Call of Duty on Nintendo platforms on “the same day as Xbox, with full feature and content parity.” Microsoft vice chair and president Brad Smith announced the deal on Twitter.

How long will Microsoft own Activision?

Microsoft's planned acquisition of Activision Blizzard, which is a leading developer and publisher of console, online, and mobile games is expected to be completed in June of 2023.

Is Activision Blizzard a buy or sell?

Activision Blizzard's analyst rating consensus is a Strong Buy. This is based on the ratings of 12 Wall Streets Analysts.

Who is against the Microsoft Activision deal?

The UK's Competition and Markets Authority (CMA) has said it is opposed to Microsoft's planned purchase of games developer Activision Blizzard. The CMA said it had provisionally concluded it would result in higher prices, fewer choices and less innovation.

Is Microsoft buying Activision a monopoly?

Microsoft faces legal action from 10 gamers to block its merger with Call of Duty maker Activision Blizzard. The lawsuit filed in a US federal court says the $69bn (£56bn) deal by the Xbox console maker to purchase its rival will "create a monopoly in the video game industry".

Why was Microsoft blocked from buying Blizzard?

The FTC deems that the Xbox maker's acquisition of Activision Blizzard would harm competition with rival game consoles and negatively impact consumers.

Did Microsoft overpay for Activision?

Most people think that Microsoft overpaid with the $70 billion price tag on Activision Blizzard. Not necessarily. People tend to look at this as a consolidation deal, where Microsoft buying a company at a decline, which is not. The important point of the deal was to facilitate Category Acceleration.

What are 2 possible benefits that Microsoft will gain if they acquire Activision Blizzard?

Microsoft claims that the Activision Blizzard acquisition gaming deal will give gamers access to "more games on more devices including Xbox, PlayStation, phones, and online". You'll also have more choice in how and where you buy games as well as with subscriptions or one-off purchases.

Why does Microsoft want Call of Duty?

Microsoft said that the deal would “accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse”, and its chief executive Satya Nadella said it was “investing deeply in world-class content, community and the cloud to usher in a new era of ...

What does it mean when Microsoft buys Activision Blizzard?

The deal would grant Microsoft ownership over globally recognized franchises like Call of Duty, World of Warcraft, and Candy Crush, to name a few. It also creates a new division in the company, Microsoft Gaming, to be led by the company's head of its Xbox division, Phil Spencer.

Does Sony own Activision?

Microsoft's Acquisition of Activision Blizzard.

What are the pros of Microsoft acquiring Activision?

According to the conclusion, the benefits of the acquisition were clear— taking over Activision Blizzard's game production process and expanding into more markets on top of it, while the potential threat was based on Microsoft's management capabilities and the feasibility of the metaverse concept.

Who is richer Sony or Microsoft?

Microsoft has a market cap over $2 trillion. Sony's is about $150 billion. For years now, Microsoft has maintained over $100 billion cash on hand.

Did Microsoft say Sony is better?

Microsoft says that PlayStation games are "better" than their own.