Why is it called Rare Beauty?

What's the meaning behind the name Rare Beauty? The brand name echoes the name of Gomez's recent album. She's referred to the album as her diary from the past few years, and many of the lyrics are speculated to be about her relationship with Justin Bieber.

What does Rare Beauty stand for?

Launched by pop superstar Selena Gomez, Rare Beauty is on a mission to destigmatize mental illness in a big way through the establishment of its Rare Impact Fund. BY Delia Mitchell | PUBLISHED September 25, 2020.

What is Rare Beauty named after?

Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.

Why did Selena Gomez name it Rare Beauty?

In a video, Gomez talks about the purpose of the new line, saying, “Being rare is about being comfortable in yourself. I've stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand.

What is special about Rare Beauty?

Changing the face of beauty

Makeup has historically been used to cover up imperfections, but Rare takes an entirely different approach. “Rare Beauty is really about flipping that narrative and accepting what makes you unique and accepting your imperfections," says Cohen.

Get Ready With Selena Gomez | Her Signature Look

Why is Rare Beauty blush so popular?

Why we love Rare Beauty Liquid Blush. For starters, the formula is made in such a way that it's high-pigmented but buildable. A single drop is enough to impart a pretty kiss of color, but it's also easy to layer on for a bold, luminous flush that doesn't look caked on.

Why does Rare Beauty have a ball?

On Rare Beauty's base products, liquid highlighters, and blushes, you'll notice the sphere on top of the applicator. This simple addition makes it accessible for disabled people to open and apply the product. Similarly, the packaging for most of their other products has unique shapes to help with grip.

Which rare beauty blush is Selena's favorite?

I'm obsessed with this Rare Beauty blush, and so are shoppers. Selena Gomez wore the Rare Beauty Soft Pinch Liquid Blush for her Golden Globes red carpet look. Images via Instagram/RareBeauty, Sephora.

Who is the target audience of Rare Beauty?

rarebeauty.com Audience Demographics

rarebeauty.com's audience is 26.77% male and 73.23% female. The largest age group of visitors are 18 - 24 year olds (Desktop).

What bronzer does Hailey Bieber use?

With her glazed skin ready, Bieber applies the Milk Makeup Matte Cream Bronzer Stick in Baked ($22) with a brush to sculpt out her face.

How is Rare Beauty so successful?

Rare Beauty sells its products online and in Sephora retail stores, and importantly, Katie does almost no traditional marketing: Rare Beauty is a true internet brand, that depends on social media strategy, influencer marketing, and community to drive sales.

Is Rare Beauty selling well?

The line has been coming out with the most popular products on the market ever since. The company has grown successful very quickly as every drop was a hit!

Is Rare Beauty expensive?

The products range from $5 for a refillable 100-pack of blotting paper sheets to $29 for a foundation, making it on the affordable-to-average end of brands sold at Sephora.

Why did Selena create Rare Beauty?

“Creating this brand was a way to have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.” says Selena.

Why isn t Rare Beauty clean?

Because “clean" beauty lacks a regulatory definition by the Food and Drug Administration, we chose not to market our brand as "clean." But rest assured, our products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety—you have our word.

Who is CEO of Rare Beauty?

Liked by Scott Friedman

The nature of progress is that it never…

Who is the brand ambassador of Rare Beauty?

Rare Beauty by Selena Gomez (@rarebeauty)

Does Selena Gomez use Rare Beauty?

Selena Gomez Shares Spring Makeup Tutorial Using Her 'Favorite' Rare Beauty Products: Watch. Get the glow! Selena Gomez posted a Rare Beauty makeup routine that's perfect for spring.

Does Selena own Rare Beauty?

In 2020, Selena launched her first beauty brand, Rare Beauty, with messages of self-acceptance and empowering people. In two short years, the brand has become widely successful and accumulated a million-dollar worth.

What blush does lizzo use?

The shade worn by Lizzo (Dream Pop) is described by the brand as a "cherry blush wand for a magic matte pop of colour." Featuring an easy-to-use magic cushion applicator, they're a cinch to apply and blend, and while they may be matte, the formulas are also infused with light-reflecting pigments to impart the skin with ...

What is Hailey Bieber's blush?

Unsurprisingly, Hailey loves Milk Makeup's Bionic Liquid Blush. She tends to use liquid and balm products atop her base layer, which likely explains how her skin manages to always have a beautiful glow. Not to mention, it's only $22!

What is the famous rare beauty blush?

Rare Beauty's Soft Pinch Liquid Blush is a highly pigmented formula available in 11 flattering shades with both matte and dewy finishes. The product contains a relaxing botanical blend of lotus, gardenia, and white water lily to also help soothe skin.

Is Rare Beauty bad for acne?

The short answer is yes! Rare Beauty foundation is a good choice for acne-prone and sensitive skin. This foundation passes the cosDNA test, meaning its ingredients don't tend to clog pores or cause irritation.

For what skin type is Rare Beauty?

Rare Beauty's foundation is a good choice for acne-prone and sensitive skin.

Where does the money from Rare Beauty go?

One of the most remarkable initiatives is the Rare Beauty Impact Fund, founded by Selena Gomez in 2020. The fund has provided grants to organizations that focus on mental health, funded research into treatments and medications, raised awareness of mental health issues, and provided resources for those in need.