Why is Lego cheaper in America?

Our selling costs in Europe and Asia are higher than in the US because of the size of US market and retailers (economies of scale). Furthermore, the US market is by far the most price competitive in the world.

Why is LEGO more expensive in Europe?

LEGO includes the VAT in the listed price in countries where it is collected. This means the listed retail price is higher than the actual base price of the set.

Why is LEGO so expensive in UK?

The LEGO Group has implemented its promised price increases in the UK, so here's a complete round-up of all 141 sets affected. Coming as a result of 'increased raw material and operating costs', these price hikes follow similar increases in the US and Asia-Pacific region at the beginning of August.

Why is LEGO so expensive in the USA?

In particular, Lego uses ABS plastic to make the bulk of its plastic. ABS plastic is extremely thick and durable. Since Lego uses ABS plastic throughout its bricks and pieces, it tends to spend a good amount of money. Those costs then become offset by higher prices on its products.

Which country is the most expensive LEGO?

LEGO Friends 41704 Main Street Building

Based on Toyzone's study, the cheapest country in the world to buy LEGO is Belgium, where the average price of the eight sets was $269. By comparison, the most expensive place to buy LEGO sets is in Argentina, where a set costs $2,270 on average.

Why LEGO Is So Expensive

What country is the cheapest to buy LEGO?

Hong Kong is the cheapest place in the world to buy LEGO. Denmark is the cheapest in Europe, and the second-cheapest worldwide.

What country is LEGO most popular?

Which Country Buys the Most Lego? Germany leads the way as the largest Lego market.

Is LEGO good for the brain?

Activities like painting and crafting induce a naturally calming effect on the brain, and it's no different for Lego. In an article by Well+Good, psychotherapist Melissa Lapides expresses the benefits of using it to reduce stress and anxiety.

Do LEGO sets get cheaper over time?

Yes, but: Prices of other popular sets were down by as much as -12% during this same period. Depending on the kit, consumers might actually find some popular LEGO sets have gotten less expensive since 2021: LEGO Star Wars Imperial Probe Droid was down -6% in Q4 2022 vs. Q4 2021.

Is it worth buying expensive LEGO?

Rare Legos in mint condition become valuable collectors' items and command top dollar. A brand-new, sealed Lego set can be worth up to 10 times as much as one that has been opened. Just remember, values can fluctuate pretty fast in the Lego market. Prices that once were way up might go down.

Why is LEGO so addictive?

Children today are more adept than previous generations at noticing what stands out in a crowd, and craving originality. Lego calls this essential aspect of play “the joy of building, and the pride of creation.” It's that feeling of, “look what I did!” that is a fundamental truth for us all, long after we've grown-up.

Why is second hand LEGO so expensive?

The research from Russia's Higher School of Economics found that Lego retires sets about every two years, and once these are not longer available, their prices jump on the secondhand market.

Are LEGO worth it?

LEGOs are worth more than gold

They found that the market prices of retired LEGO sets, when sold on secondary marketplaces, grew by at least 11% annually. This is higher than the average returns for gold, large stocks, bonds, and other types of investments.

Is LEGO cheap in China?

What Country Has the Cheapest LEGO Sets? China has the most affordable LEGO sets. In particular, you need to travel to Hong Kong to score some of the best deals on LEGO sets.

Are LEGO cheaper in Denmark?

Denmark probably isn't the first country that springs to mind when it comes to affordable products. But according to a new report from The Toy Zone, the country is the most affordable in Europe when it comes to Lego sets.

Is LEGO expensive in Japan?

Cole also explains that the low price is also due to the large number of LEGO specialty stores and large stores in Hong Kong. In addition, Japan is 161.1 dollars (about 18,000 yen), which is average in the Asian region. The highest price is Indonesian $ 199.53 (about 22,000 yen).

How long do LEGO sets last?

The life cycle of a Lego set depends on popularity and theme and is usually 1 to 3 years after release. After this period of time, the kits of the Danish brick company disappear from the shelves and retire. Lego Investors can see rising prices then.

Why do LEGO sets retire so fast?

Retired Lego Sets are sets that have reached the end of life (EOL) production with Lego. The Lego sets are typically available for a short period of time, and then they stop making them. This is actually a good thing, as it allows Lego to make new sets every year and keep the product fresh as sets are retiring soon.

Do LEGO idea sets retire?

Just four LEGO Ideas sets are now scheduled to retire in 2023, as the LEGO Group has delayed the departure of 21329 Fender Stratocaster.

Does NASA use LEGO?

NASA collaborated with LEGO CITY to provide access to information, images, facilities, and NASA careers, inspiring sets to help kids imagine a future in space through play.

Is LEGO an OK hobby?

While some people might think LEGO is for kids, the reality is that LEGO sets are not only a whole lot of fun for kids, but they are also a great hobby AND investment for its avid collectors.

Does building LEGO increase IQ?

Building a Lego set together can help the two of you bond and spend more quality time together. Did you know that problem-solving activities can provide improvements to memory and reasoning in general? Due to giving your brain this workout, you can raise your IQ (Intelligence Quotient).

What Lego sold the most?

LEGO Star WarsTM and LEGO City continue to be the best selling product lines, with LEGO Ninjago, launched in 2011, following closely. The new product line LEGO Friends that was launched at the beginning of 2012 has performed considerably above expectations.

Why is Lego cheap in Hong Kong?

Hong Kong is one of the most affordable Lego markets all across the world. There are Lego factories in China that create about eighty percent of the bricks used in Asia. That should be why the Lego sets here are way cheaper. There are lots of megastores and niche outlets available in Hong Kong.

What is Lego target age?

The target audience of Lego is mainly the kids in 1 to 15 years age group.