Why is Microsoft buying every game company?

Microsoft's acquisition spree

Microsoft has a valuation of $2.3 trillion, making it the second-most valuable tech company in the world just behind Apple. Going after a big publisher like Activision is an attempt to bolster its exclusive lineup of games designed to run on both Xbox game consoles and PCs.

Why is Microsoft buying game companies?

One of the major tenets of Microsoft's purchase of Mojang was to allow the company to maintain its freedom and autonomy over its IP, which would become a core staple of Microsoft's acquisition acumen going forward.

What gaming company is Microsoft going to buy?

Microsoft is attempting to persuade regulators around the world to clear its $68.7 billion acquisition of Activision Blizzard — the biggest deal of its kind the gaming industry has ever seen.

Why does Microsoft want to buy Activision?

Buying Activision will give Microsoft ownership of many of the world's biggest games: not just Call of Duty, but others, including mobile behemoths like Candy Crush. All of those will be part of Microsoft and can be used to boost the offering of the Xbox.

Why can't Microsoft just buy Activision?

The European Commission has objected to Microsoft's buyout of Activision Blizzard, setting another roadblock in the purchase. Following a lawsuit by gamers over monopolizing the gaming market, Microsoft has hit another roadblock in its attempt to buy Activision Blizzard (ABK) for nearly $70 billion.

Microsoft gives in! Makes CHEAP Xbox upgrade

What will happen if Microsoft buys Activision?

Activision Blizzard own the Call of Duty franchise, one of the biggest in gaming history. If Microsoft's acquisition deal closes, they will own the Call of Duty series, and be able to do whatever they want with it on their Xbox systems going forward. Microsoft could have bought other companies, but it already did.

Why was Microsoft blocked from buying Blizzard?

The FTC deems that the Xbox maker's acquisition of Activision Blizzard would harm competition with rival game consoles and negatively impact consumers.

Did the government stop Microsoft from buying Activision?

US agency moves to block landmark merger of Microsoft and Activision Blizzard. The US Federal Trade Commission (FTC) has moved to block Microsoft's takeover of video game company Activision Blizzard, citing concerns that the deal would thwart competition by denying rivals access to popular gaming content.

Why did Activision sell to Xbox?

“Its vision for the transaction is simple: Xbox wants to grow its presence in mobile gaming, and three-quarters of Activision's gamers and more than a third of its revenues come from mobile offerings,” according to Microsoft.

Is Microsoft confident about Activision deal?

Xbox CEO Phil Spencer says he's confident its Activision-Blizzard acquisition deal will receive final approval from global regulatory bodies. Xbox head Phil Spencer remains confident that Microsoft's Acquisition of Activision-Blizzard will go through.

Will Microsoft buy Blizzard?

Announcement. On January 18, 2022, Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion in an all-cash deal, or approximately $95 per share. Activision Blizzard's stock price jumped nearly 40% that day in pre-market trading.

How many companies does Microsoft own gaming?

Our 23 game development studios, now including the studios under Bethesda Softworks, focus on delivering great games for everyone, wherever they play – on console, PC, or mobile devices.

Why are gamers suing Microsoft?

As reported by Bloomberg Law, the complaint, filed today and obtained by Kotaku, states that the plaintiffs, or “video gamers” as they're described, are concerned that “the [Microsoft and Activision] merger may substantially lessen competition or tend to create a monopoly;” this merger, the complaint states, would ...

Why is Microsoft buying land?

Microsoft has purchased 30 acres in Hoffman Estates adjacent to the 53-acre site where it plans to build a pair of 207,000-square-foot data centers, village officials said Tuesday.

Did Microsoft buy wow?

This sale is also massive in terms of the game franchises Microsoft now has control over; it now owns blockbuster franchises such as Call of Duty, Diablo, Starcraft, Candy Crush and World of Warcraft.

Who owns the rights to Call of Duty?

Call of Duty (often acronymized to CoD) is a first-person shooter video game franchise published by Activision. Starting out in 2003, it first focused on games set in World War II. Over time, the series has seen games set in the midst of the Cold War, futuristic worlds, and the modern day.

Did Xbox really buy Call of Duty?

Microsoft actually bought Activision Blizzard King, a conglomerate of three of the biggest games studios in the world (which makes, amongst other things, Call of Duty).

What is Microsoft getting sued for?

Their complaint cites concerns that the merger would give Microsoft enough clout over multiple levels of the gaming industry “to foreclose rivals, limit output, reduce consumer choice, raise prices, and further inhibit competition.”

Why is Sony suing Microsoft?

The request cover deals made after January 1st, 2019, including fees or agreements that prevented publishers from placing games on Xbox Game Pass. The judge's decision comes after Microsoft previously accused Sony of paying for “blocking rights” to stop developers from adding their content to Xbox Game Pass.

Why Sony doesn t want Microsoft to buy Activision?

Microsoft and Sony have been at odds over the former's purchase of Call of Duty maker Activision Blizzard. Sony is concerned that the Windows maker might make the game exclusive to Xbox but those claims have fallen flat after Microsoft announced multi-year deals with Nintendo and Nvidia.

Who is suing Microsoft?

Microsoft Corp was hit on Tuesday in US court with a private consumer lawsuit claiming the technology company's $69 billion bid to purchase “Call of Duty” maker Activision Blizzard Inc will unlawfully squelch competition in the video game industry.

Who did Microsoft merge with?

January 18, 2022 - Microsoft Announces It Will Acquire Activision Blizzard.

Is Microsoft buying Call of Duty?

Jan. 18, 2022: Microsoft is buying embattled Call of Duty publisher Activision Blizzard in the largest gaming industry acquisition ever. That means a lot of things, including that the head of Xbox, Phil Spencer, will soon be veteran CEO Bobby Kotick's new boss.