Why Microsoft buys Blizzard?

Microsoft says it needs the deal to boost the Xbox

Microsoft says buying Activision would let it put more big titles on Game Pass - its Netflix-style subscription - and make more games for mobile phones, where there are big profits to be made.

Why has Microsoft bought Blizzard?

On the same day, Microsoft announced a 10-year deal to bring all of its PC games to Nvidia's GeForce Now streaming service, including Activision Blizzard titles. This is a direct response to the UK CMA's concerns regarding cloud gaming as Nvidia is a major rival in the service.

What will happen when Microsoft buys Blizzard?

Microsoft has a lot going on, including a cloud gaming service that allows games to be played on any computer or mobile device called Xbox Cloud Gaming. If Microsoft owns Activision Blizzard, it will easily have the best library in cloud gaming on the market, with almost no competition.

Why does Microsoft want Call of Duty?

Microsoft said that the deal would “accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse”, and its chief executive Satya Nadella said it was “investing deeply in world-class content, community and the cloud to usher in a new era of ...

Why is Microsoft buying game companies?

One of the major tenets of Microsoft's purchase of Mojang was to allow the company to maintain its freedom and autonomy over its IP, which would become a core staple of Microsoft's acquisition acumen going forward.

What Will Microsoft Do If It Can't Buy Activision?

What does it mean when Microsoft buys Activision Blizzard?

The deal would grant Microsoft ownership over globally recognized franchises like Call of Duty, World of Warcraft, and Candy Crush, to name a few. It also creates a new division in the company, Microsoft Gaming, to be led by the company's head of its Xbox division, Phil Spencer.

Why are gamers suing Microsoft?

Last December, Call of Duty gamers sued Microsoft, seeking to block its merger with Activision, partly because they alleged that the merger would set up Microsoft to dominate industry rivals, drive up prices, and reduce consumer choice.

Why Microsoft buying Activision is good?

Microsoft says it needs the deal to boost the Xbox

Microsoft says buying Activision would let it put more big titles on Game Pass - its Netflix-style subscription - and make more games for mobile phones, where there are big profits to be made.

Why is Sony against Microsoft Activision?

Sony also cited Microsoft's "history of non-compliance with behavioral commitments" as reason not to allow its purchase of Activision Blizzard, and recommended to the CMA that the merger be blocked – or subjected to a structural remedy instead of a behavioral one.

Why can't Microsoft just buy Activision?

The European Commission has objected to Microsoft's buyout of Activision Blizzard, setting another roadblock in the purchase. Following a lawsuit by gamers over monopolizing the gaming market, Microsoft has hit another roadblock in its attempt to buy Activision Blizzard (ABK) for nearly $70 billion.

What are the benefits that Microsoft will gain if they acquire Activision Blizzard?

According to the conclusion, the benefits of the acquisition were clear— taking over Activision Blizzard's game production process and expanding into more markets on top of it, while the potential threat was based on Microsoft's management capabilities and the feasibility of the metaverse concept.

What are two possible benefits that Microsoft will gain if they acquire Activision Blizzard?

Reasons supporting the deal: (1) more recurring revenues, (2) metaverse opportunities and (3) value-creating use of Microsoft's pile of cash.

How long before Microsoft takes over Blizzard?

Under the terms of the agreement, which would be expected to close by Spring 2023 pending regulatory and shareholder approval, Microsoft would own Activision, Blizzard Entertainment, and King under the Xbox Game Studios (Microsoft Gaming) division.

Will Microsoft be allowed to buy Blizzard?

Microsoft first announced its plans to purchase Activision Blizzard in January 2022. The deal has since faced scrutiny by governing bodies in the US, UK, and EU. Microsoft has made several announcements and deals in an effort to persuade regulators to approve the acquisition.

Will Microsoft Activision deal be approved?

Microsoft's proposed acquisition of Activision Blizzard is likely to be approved by EU regulators, Reuters reports. The software giant struck licensing deals with Nintendo and Nvidia recently, and Reuters says these deals are likely to satisfy lawmakers in Europe to help Microsoft clear its $68.7 billion deal.

Does Microsoft own Blizzard yet?

It said it had “reached the conclusion that the transaction is unlikely to result in substantially restraining competition in any particular fields of trade.” Here's a list of all the countries that have approved Microsoft's acquisition of Activision Blizzard so far: Japan. Chile.

What happened to the Microsoft Activision deal?

March 21 (Reuters) - Microsoft Corp (MSFT. O) on Monday won dismissal of a private consumer antitrust lawsuit over its $69 billion proposed purchase of "Call of Duty" maker Activision Blizzard Inc (ATVI.

Is Sony and Microsoft teaming up?

Sony and Microsoft this week jointly announced an agreement to work together on developing cloud technologies based on Microsoft Azure. The companies are focused on improving their respective video game and content streaming services.

How much is Sony worth vs Microsoft?

Microsoft has a market cap over $2 trillion. Sony's is about $150 billion.

Why did Activision sell to Xbox?

“Its vision for the transaction is simple: Xbox wants to grow its presence in mobile gaming, and three-quarters of Activision's gamers and more than a third of its revenues come from mobile offerings,” according to Microsoft.

Is Microsoft confident about Activision deal?

Xbox CEO Phil Spencer says he's confident its Activision-Blizzard acquisition deal will receive final approval from global regulatory bodies. Xbox head Phil Spencer remains confident that Microsoft's Acquisition of Activision-Blizzard will go through.

How does Activision make so much money?

Activision Blizzard Generates Its Revenue From Sales of Video Games And In-Game Purchases.

What was Microsoft found guilty of?

On April 3, 2000, Jackson issued his conclusions of law, holding that Microsoft had committed monopolization, attempted monopolization, and tying in violation of Sections 1 and 2 of the Sherman Antitrust Act. On June 7, 2000, the District Court ordered a breakup of Microsoft as its remedy.

Did Apple ever sue Microsoft?

A couple of years later, Windows 2.0 arrived. It resembled the Macintosh interface much more closely than the first version of Microsoft's operating system. As a result, on March 17, 1988 — the date we're commemorating today — Apple sued Microsoft for stealing its work.