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Why was Lego Vidiyo Cancelled?

It comes as no surprise that LEGO VIDIYO has been cancelled after the sets were priced way too high, offered little play experience and were almost too easy and boring to build.
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Why is Lego Vidiyo discontinued?

The LEGO Group does close its statement on discontinuing VIDIYO by noting it will be learning from the theme's lack of success to explore “future fluid play experience.” Whether that means the company will be done with trying to bake tech into its sets or we'll see another quirky and unique attempt down the road ...
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Is Lego Vidiyo being discontinued?

According to Bricklink, The Lego Group has released a total of 42 Lego sets of Lego Vidiyo theme. The product line was discontinued by the end of January 2022.
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What happened to LEGO VIDIYO Bandmates Series 2?

Too bad the theme floundered with kids so much that LEGO put Vidiyo on hiatus. At least the first-wave sets have until 2022 before retiring. One product however, the LEGO Vidiyo Bandmates Series 2 (43108) minifigures got left in a sort of limbo and is now reported to be offered only at LEGO brand stores.
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Is Lego Vidiyo safe?

Instead, the Lego Vidiyo app serves as its own safe, self-contained social network. Every uploaded video goes through a moderation process, so you don't need to worry about private details getting revealed to the public. You can't even download your video until after this screening process.
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LEGO VIDIYO Is OFFICIALLY Cancelled

What is the most popular fake LEGO?

Other Lego alternatives
  • Unico: More challenging for US readers to find.
  • burgkidz: Affordable, generic large block option for toddlers.
  • CADA: Mostly car sets.
  • Kre-O: Some discontinued Transformers and Star trek sets can still be found on Amazon.
  • COGO MAN: Toy brand that makes brick sets for young children.
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Is 30 year old LEGO safe?

You should not be concerned if you have old bricks that are in good shape and condition. Normal play should be OK.
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What is LEGO discontinuing?

Zero LEGO modular buildings retired in 2022, but two are currently scheduled to depart in 2023: the longstanding 10255 Assembly Square, and 2020's 10270 Bookshop.
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Which LEGO sets will be retired?

From Star Wars, seven sets that were scheduled to leave production by July of 2024 have now been moved to a scheduled retirement at the end of 2023. This includes 75323 The Justifier, 75333 Obi-Wan Kenobi's Jedi Starfighter, 75336 Inquisitor Transport Scythe and 75339 Death Star Trash Compactor Diorama.
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Is LEGO VIDIYO for boys or girls?

What Is LEGO VIDIYO? LEGO VIDIYO allows boys and girls of all ages to create their own personalised music video, taking on the role of director, producer, and (of course) star.
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Is LEGO losing popularity?

Lego is ubiquitous. And the company is showing no signs of slowing down. Earlier this month the retailer reported that 2021 sales came in at over $8 billion. It opened 165 stores last year and is in the middle of expansion in China.
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What age is Vidiyo for?

Vidiyo is Lego's do-it-yourself music video maker, aimed at kids between the ages of seven and ten.
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What happened to LEGO Junior?

Retirement of branding

The Lego Group cited the reason as to make it easier for children to see which sets were meant for their age range. The Lego Juniors theme remains, however, boxes do not feature the logo and feature an all-colors design.
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Why did VIDIYO fail?

The first wave's lack of construction sets

It wasn't only until the recent wave of sets that we got buildable stages, but by then, it was a little too late as Vidiyo didn't really deliver a classic “building experience”. This was entirely because LEGO wanted the play experience to be centered around the…
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Why did LEGO almost fail?

One reason that Lego nearly went bankrupt was because they lost sight of who their target audience was. They made unfounded assumptions, hastily innovating and creating without really researching beforehand to find out if that was what their audience actually wanted.
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Are discontinued LEGO sets worth more?

LEGOs are worth more than gold

They found that the market prices of retired LEGO sets, when sold on secondary marketplaces, grew by at least 11% annually. This is higher than the average returns for gold, large stocks, bonds, and other types of investments.
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Will retired LEGO sets ever come back?

It is likely that the LEGO Group only has enough surplus stock of the builds for one region and won't be bringing them back to any other countries. Anyone aiming to add any of these sets to their collection, but missed out in 2021, might want to grab the sets quick as any further restocks are not guaranteed.
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Why is retired LEGO so expensive?

More On: legos

LEGO sets get pricier over time thanks to “high collectible value” combined with diminishing supply, the report said. Most LEGO sets are discontinued after a few years. LEGO prices are relatively unaffected by the stock market, the study found, and increased during the 2008 financial crisis.
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What LEGO is retiring in 2023?

LEGO Marvel

Two of the three Guardians of the Galaxy Vol. 3 sets coming on April 1 are scheduled to retire at the end of 2023, as well as 76256 Ant-Man Construction Figure, which launches on May 1.
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Why are some LEGO illegal?

A LEGO technique is classed as 'illegal' if it puts stress on the elements used; these are avoided by LEGO designers as over time, they would cause the pieces to break or deform.
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How long do LEGO sets last before they retire?

The life cycle of a Lego set depends on popularity and theme and is usually 1 to 3 years after release. After this period of time, the kits of the Danish brick company disappear from the shelves and retire. Lego Investors can see rising prices then.
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Why does LEGO retire sets so quickly?

To keep the company's brand and values high, they need to come up with different designs each year. Repeating the same old LEGO City Police Station will become boring and bad for sales. That's why retiring LEGO sets is part of the cycle. It is simply the business they are in.
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What is the highest age for LEGOs?

While Lego Duplo sets are suitable for children as young as 1 ½ years old, most sets are geared towards ages 4 and up, with some sets designed for even older builders (18+). Additionally, Lego offers sets specifically designed for teens and adults, with more complex building challenges and advanced building techniques.
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Is it illegal to play with LEGOs at 100 years old?

Clearly anyone younger than 4 or older than 99 are forbidden from using this product. While Lego packaging says ages 4 to 99, can a 100-year-old still play with Lego? You can play Legos at any age.
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Why do white LEGOs turn yellow?

Our quality team found out that exposure to direct sunlight, temperature variations and extremes, and exposure to cigarette smoke are some of the reasons why our super LEGO bricks can change color slightly over time.
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